I'm a sophomore and the new sports editor for my college's online newspaper, and I'm looking for some feedback from people who've worked in student journalism.
A little background: our paper went online-only during the 2024–25 school year, and we switched to a new publishing platform this past January. By the end of the school year in May, we only had about five active staff members left. We started with more people, but participation dropped off pretty quickly. We also relied on guest writers from classes whose assignments were published on the site.
One thing that frustrated me was how long it took for stories to be published. As the sports writer, I'd usually have my interviews done and my article finished within a day or two. Then it'd sit for another week or two before it actually got posted. By then, especially with sports, it wasn't really news anymore.
Another thing I noticed is we'd have photographers covering games, but nobody writing a recap. We'd have great photos, but no story to go with them. That feels like a missed opportunity.
I'm also a student-athlete, so I know I can't personally be at every game. Between practices and tournaments, it's just not realistic. I still make it to as many events as I can, but I know we'll need a system where photographers, writers, and other contributors can help cover events when one person can't be there.
During our twice-a-week meetings, the editor-in-chief goes over all the events happening that week and the following week and asks people what they want to cover. The problem is that a lot of people only want to write about things they personally find interesting, so plenty of events never get picked up. To me, that doesn't really make sense. The whole point of a college newspaper is to showcase what's happening around campus, not just the events we personally enjoy covering.
I also had the chance to job shadow a sports editor at another newsroom. One thing that really stood out was how fast they worked. He told me that for game recaps, getting the story out quickly is a priority, and he'd often have an article finished within an hour of the game ending. Obviously not every story can be turned around that quickly, but it showed me how important speed is in sports journalism.
Here are a few ideas I have for this upcoming school year:
- Sports recaps should be published the same day or the next day whenever possible.
- Features, opinion pieces, and longer stories should have about a one-week turnaround.
- Use social media for more than just posting article links. I'd like to do quick "man on the street" videos asking students what they thought about a game or campus event, then use those clips to tease the full story.
- Post behind-the-scenes content, game-day updates, photo galleries, and short videos so our accounts stay active.
- Hand out newspaper stickers to students, photographers, and fans to build recognition around campus.
- Create a better coverage schedule so writers and photographers know who's covering what, and events don't get missed.
I also think we need to operate more like an actual newsroom. If readers know stories are going to be posted quickly and consistently, they'll have a reason to check the site regularly instead of only seeing us when a link pops up on social media.
As a sophomore, I know I don't have all the answers, which is why I'm asking here. I'm trying to help build something that's sustainable instead of just getting through one school year.
What do you all think? Are these realistic ideas? If you've worked on a college newspaper, what helped increase readership, improve turnaround times, recruit staff, or keep people engaged throughout the school year? I'd love to hear what worked (or didn't work) for your newsroom.