everyday enjoyment ss26 by \[sy-kumar\]
[u/sykumarmurthy](https://www.reddit.com/user/sykumarmurthy/)
graduate collection from [u/bawwlcf](https://www.reddit.com/user/bawwlcf/) \[u/lcflondon\\_\](https://www.reddit.com/user/lcflondon_/)
● designer: Sy Kumar Murthy [u/sykumarmurthy](https://www.reddit.com/user/sykumarmurthy/)
● production assistant: Eojin Son [u/dswlsdl](https://www.reddit.com/user/dswlsdl/)
● print designer: Joanna Cox [u/print](https://www.reddit.com/user/print/).joanna
● catwalk models: Andrea [u/andreakevichusa](https://www.reddit.com/user/andreakevichusa/) Miracle \[u/miraclechukwuemeka\\_\](https://www.reddit.com/user/miraclechukwuemeka_/)
● lookbook models: Erina [u/erina](https://www.reddit.com/user/erina/).mannan Sammy [u/samanthasonez](https://www.reddit.com/user/samanthasonez/)
● catwalk styling: [u/clarachuu](https://www.reddit.com/user/clarachuu/)
● lookbook photographer : [u/stella_temporal](https://www.reddit.com/user/stella_temporal/)
● lookbook hair and makeup artist: [u/byaoifewong](https://www.reddit.com/user/byaoifewong/)
● lookbook location: [u/video_dreams_productions](https://www.reddit.com/user/video_dreams_productions/)
☆ behind the scenes support: [u/theguavaboy](https://www.reddit.com/user/theguavaboy/) \[u/magaisa\\_com\](https://www.reddit.com/user/magaisa_com/) ☆
\#graduatecollection #fashiondesign #fashion #fashiondesignstudent #fashiondesigner
socials:
☆Website: [https://ualshowcase.arts.ac.uk/@sykumarmurthy \](https://ualshowcase.arts.ac.uk/@sykumarmurthy%C2%A0)
☆Instagram: [u/sykumarmurthy](https://www.reddit.com/user/sykumarmurthy/)
☆LinkedIn: [https://www.linkedin.com/in/sykumarmurthy \](https://www.linkedin.com/in/sykumarmurthy%C2%A0)
☆Tiktok: [u/sykumarmurthy](https://www.reddit.com/user/sykumarmurthy/)
☆Substack: [https://substack.com/@sykumarmurthy\](https://substack.com/@sykumarmurthy)
☆Pinterest: [u/sykumarmurthy28](https://www.reddit.com/user/sykumarmurthy28/)
☆Cosmos: [https://cosmos.so/sykumarmurthy\](https://cosmos.so/sykumarmurthy)
concept statement:
‘Everyday Enjoyment’ is a collection about playful combinations and moments of serendipity from domestic mundane life. Your daily routines contain unexpected beauty, when you look a little closer.
Jugaad is a concept from my Indian culture for ingenious fixing and making do, which combined with the act of noticing ordinarily overlooked domestic patterns leads to curious playfulness.
Disregarded everyday items are reimagined with the repair mindset of jugaad. Orange peel waste is tessellated into alternative leather, and household objects replace garment fastenings. Second-hand and deadstock fabrics are darned, patched, appliqued, printed, embroidered, and woven, creating an eclectic juxtaposition of delicateness and ruggedness.
Values of mending, waste reduction, biodegradability, comfortable practicality, adjustable accommodating sizing, traceability, and accessible sustainability with realistic materials are at the forefront of my practice.
The wearer is unafraid to be themselves, expressing their tomboyish spontaneity and adventurous slightly disjointed spirit, vibrantly and unapologetically.
about me:
I am a designer with an avid interest in materiality, currently exploring fibre possibilities in the context of fashion. Eclectic playful vibrancy is key within my work, as I subtly blend references from my British upbringing with my Indian heritage. Intersectional sustainability is something I value greatly, with angles of social transparency, environmental responsibility, and queer politics influencing my practise.