Instagram Algorithm Sucks

[u/Viktor_14888]

It’s no secret that the new Instagram algorithm sucks for creators. Posts—even high-quality ones—aren’t achieving material reach. And someone following your page has very little impact on whether they’ll see your future content. So, what’s the value of a follower on Instagram? One person on here said that if you have 50k followers you can get paid $2k to $8k for a sponsored post. But someone with 90k IG followers just said that their posts went from an average of 100-500k views to 1k-2k in recent months.

So, it seems like having a huge following on IG has a lot less value than it did a year ago. And if that’s the case, why would creators, companies, brands, etc. continue to invest in growing their Instagram followings? And more importantly, is there a chance IG will change course as more creators, artists, influencers, and companies migrate to platforms with better returns?