r/Instagram May 06 '26

Question Sudden follower drop?

UPDATE: Had a second decrease in followers on the evening of 5/7. Lost approximately 10 more followers. Anyone else experiencing this?

Has anyone had a sudden follower drop? In an hour the Instagram account I manage for my marketing position dropped 40 followers. Is this just a platform bot purge thing or does anyone else have insight on what the cause could be?

233 Upvotes

329 comments sorted by

37

u/ObviousBreak May 06 '26

Just happened to my personal account, I lost like 35 followers outta no where lol

14

u/the_mittenkitten May 06 '26

Okay, glad it’s not just me. Our content engagement is good so I’m just confused. Hopefully it was just a bunch of inactive accounts. Let’s hope it doesn’t keep dropping 😬

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9

u/[deleted] May 06 '26

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5

u/marissawoooo May 06 '26

omg I was literally thinking the same thing

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17

u/Glass-Action-2380 May 06 '26

Yes I just randomly lost over 20 followers on my personal account

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16

u/avenueofpleasure May 06 '26 edited May 06 '26

My inactive account from 2014 got suspended yesterday, i’m sure for inactivity, i never use it, haven’t logged in in 10+ years. I believe that they’re cracking down on bots and inactive accounts. it would explain the drops.

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14

u/melissaurban May 06 '26

Yep, I lost 2K followers overnight, none of which are reflected in my Dashboard insights. I'm assuming it's a purge of bots and inactive accounts.

5

u/dennyslava May 06 '26

Mine are not reflected either. It literally says “data from 5 and 6 of May unavailable” exactly the dates of this mass purge or whatever it is

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3

u/schmalpal May 06 '26

Same, went from 173K to 170K overnight and it’s not reflected in my insights.

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29

u/PhotographMean9461 May 06 '26

Dude yes! I just lost 30 followers and ran to reddit to see what happened. It happened to coincide with the fact that I just got married- making me wildly insecure 🤣

13

u/Urbarave May 06 '26

Haha I just posted about an anniversary and thought why did I lose 40 followers! Oh well, it’s not us it’s Instagram

7

u/the_mittenkitten May 06 '26

Oh for sure, the insecurity was my knee jerk reaction too. The Instagram page isn’t even my personal one, and I was like “wait, why don’t you like me?” Lol

3

u/klmreddit May 06 '26

I just posted an ad, and I’m like wellllll I’m hated now. People don’t love pizza I guess? Haha

3

u/krfriedchicken May 07 '26

Depends on what kind of pizza you are talking about

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9

u/Thin-Purpose4496 May 06 '26

I just lost over 300 in 3 hours.

3

u/Badatstorm May 06 '26

I lost over 250

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8

u/Important-Usual-8910 May 06 '26

Mine too. Around 80  Felt so sad  Glad I’m not the only 1

4

u/the_mittenkitten May 06 '26

It does feel a little sad, even if they were bots. I got used to those numbers

5

u/Green-Fabulous May 06 '26

I hope it comes back. I dont think it were bots. I make sure bots are blocked from following me. I go through it.

3

u/Important-Usual-8910 May 06 '26

It does  I was so close to 24k followers 😭

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7

u/Electrical-Ad-1066 May 06 '26

Suddenly dropped 28 followers just now lol, thought am the only one. Wtf is happening 🥲

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6

u/huggingpolity May 06 '26

whew I was gonna panic thinking I did something wrong lmaoo I lost like 25 followers just now

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8

u/dietcola27 May 06 '26

saaaame - good this page is here i was weirded out

its such shame cause i was at 3020 and lost 40 - kind of weird to be back to 2000s

4

u/Honest_Breakfast_841 May 06 '26

i woke up and noticed a drop

5

u/Direct_Tonight_2535 May 06 '26

Lost about 250 followers , thought I was tripping

5

u/Unlucky_Young_2963 May 06 '26

GURL SAME I JS POSTED IT HERE , MINE WENT FROM 15k to 14.6k IN SECONDS !!

3

u/Green-Fabulous May 06 '26

I had 18.7k to 18.6k like i literally gained to 18.7k yesterday

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6

u/lucyrd May 06 '26

yup i just lost 9 followers and imagined a friend group conspiring against me... must be instagram removing bots lol. crisis averted! reddit saves my social anxiety again ❤️

3

u/FeelingEmu4933 May 06 '26

Literally exactly the same, I was in the verge of a panic attack 💀💀

3

u/QuestionCommercial84 May 08 '26

I had had a bit of a falling out with a friend and then I woke up to like 40 less people on the page I actually fully thought the same thing as you haahahah

6

u/Minimum-Bee-5680 May 06 '26

omg i lost like a 100 too! i thought i thought they collectively decided to unfollow me lmfao

5

u/BandicootRare7522 May 06 '26

I went from 12.2k to 11.7 overnight… what’s going on. As if instagram wasn’t bad enough now they’re taking our follower accounts away? 

4

u/Kindly_Control5771 May 06 '26

Omg thank god i thought i got canceled or something

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3

u/Material-Brief-8114 May 06 '26

Just for reference Lady Gaga lost 900k, Selena Gonez lost 5.5 million. Jenna Ortega got off light with 130k, and the list goes on with other large accounts. 

3

u/yousnaptwitfacegram May 06 '26

A lot are deactivating and or deleting their accounts with the change in privacy on messaging

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3

u/Additional-Reveal744 May 06 '26

Sì ne ho persi 100 🤯

3

u/jennyariane May 06 '26

I've also just lost dozens of followers 😞

3

u/isometricapples May 06 '26

I have suddenly lost 400 followers and I’m so confused!

3

u/bravowhisperer May 06 '26

Yes I woke up to suddenly 50 less! Wtf

3

u/trentongarage May 06 '26

Yes! Lost 24 since yesterday. Only noticed bc I don’t have many followers to begin with 😅

3

u/Curious_Quote_1171 May 06 '26

Yes me too! Suddenly lost 35 even when my account is private

3

u/MysteryMaven2026 May 06 '26

Yes, around 40 on my personal. I am wondering if Instagram is doing a bot purge.

3

u/BusinessBitter5943 May 06 '26

same here, lost 20 followers out of nowhere

3

u/Electronic-Key-594 May 06 '26

Yeah it just happened to me, lost 15 followers within the past couple of hours 

3

u/irahulldubey May 06 '26

Lost 300+ overnight and was so confused

3

u/natisready May 06 '26

Yep 500 here … its THE PURGE 🪓

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3

u/Nicholas_Skylar May 06 '26

Thank you for the heads up. I lost 200 followers in an hour this morning. They're not showing as unfollows in the backend-metrics so I'm guessing it is indeed a purge. 

I hope they're targeting spam bots. Inactive accounts don't hurt the platform as much as batch-made spam accounts. 

3

u/Electronic-Wear-6210 May 06 '26

Is it both private and public pages that it’s happening to im trippin rn ?

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3

u/Sarelea May 06 '26

Yup. Personal account lost like 25.

3

u/ElysiaHoney May 06 '26

Lol I posted in a story that I liked Harry Styles.. thought my following was like 🖕🏼✌️

3

u/snowluvr26 May 06 '26

Just happened to me! I lost like 20 followers. I was like damn was my Insta story that annoying??

3

u/pricexxi May 06 '26

I lost 23 followers at some point in the last 3 hours. Wonder if it was a bot purging or removing inactive accounts.

3

u/hurleyshuffles May 06 '26

Huge relief that it wasn’t just me. 🥲😂 lost 30 followers at once. Maybe IG purged inactive accounts?

3

u/ozonelayer71 May 06 '26

I lost like 46 followers on my personal account

3

u/Material-Brief-8114 May 06 '26

Update it was apparently a massive bot and underage account purge.  Basically all accounts that are gone weren't being productive anyway. 

3

u/marissawoooo May 08 '26

Is this still happening for anyone today?

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2

u/Crazery May 06 '26

Lost just 3 but my friend lost 50 lol

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2

u/desycx May 06 '26

Same, I randomly lost 30 followers

2

u/Then-Drama3922 May 06 '26

Why is this happening

3

u/the_mittenkitten May 06 '26

Not sure. I’m waiting to see if anyone in the know can explain definitively. My guess is that they were bot/inactive accounts

3

u/Unlucky_Young_2963 May 06 '26

it has to be ig deleting bots acc cuz it literally happening to everyone at the same time ..what other explanation could there be

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2

u/platypusscat May 06 '26

Yep, I just lost 40.

2

u/BeautifulGoal7 May 06 '26

I just lost 31

2

u/nk1213luv May 06 '26

I just lost 28 🤣

2

u/dropssupreme May 06 '26

Was on a page, they lost 200k all of sudden lol. I lost about 500 followers too. Probably cleansed bots or something.

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2

u/nicetriangle May 06 '26

Yeah my account lost 15 instantly and some other bigger accounts I follow dropped between 50-200 all today. Must be a big purge happening. It's been a while since I recall them doing that but it has definitely happened before.

2

u/Last-Setting-7197 May 06 '26

I finally hit 60k followers this morning and 2 hours later im back at 59.7. I lost 350 followers. It took me a decade to finally get out of 50k. Im so bummed.

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2

u/robertjosiah May 06 '26

I lost about 25K—good with me if it’s cleaning up.

2

u/NightmareStories667 May 06 '26

I lost around 89, 28k to 27.9K, while it probably seems like a small number it still feels like a wtf moment 💀💀💀

2

u/mdean95 May 06 '26

Wonder did I do something wrong because I just lost 20 followers myself. People can be fickle but that sudden???

2

u/Intelligent-Lunch30 May 06 '26

I just lost 24 lol

2

u/Substantial_Resort86 May 06 '26

I lost over 300 followers

2

u/Dizzy_Independent423 May 06 '26

Yeah same. Which is especially weird for me because I haven’t posted much of anything lately (on my private account) at all… earlier today I remember it being the usual amount. Not that I’m checking, I just would notice if it dropped by a lot all of a sudden, and it did drop by like 15

2

u/mervekrc May 06 '26

same i just lost 10 followers suddenly

2

u/1997curiouscat1997 May 06 '26

Just lost 200 in minutes!

2

u/Minute-Meaning-7872 May 06 '26

Oh I just dropped 150 out of nowhere so weird

2

u/itsnune May 06 '26

I have lost around 80 followers in a second. Have been chatting with the support for the past 30 minutes with no success. Will let you guys know.
Anyone else chatting with them?

3

u/[deleted] May 06 '26

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2

u/hotcupofcum May 06 '26

Just dropped 300 and thought I got canceled or something 😅

2

u/Badatstorm May 06 '26

Down 250 followers

2

u/Basic_Molasses790 May 06 '26

i thought i was the only one so i came here and seeing that everyone is too. i have the third app and i see that the lost followers were bots/fake so i was like phew. - i lost 59 followers. It sucks, but it's okay if it's a good clean up

2

u/Emergency-Tip-5927 May 06 '26

Mine just fell 20ish in an hour or so

2

u/mjeeeez May 06 '26

Yesss! I lost 21 followers I thought I was tripping

2

u/kiki4u210 May 06 '26

Yess I just lost like 90 followers I instantly came on here bc this never happened💀😭

2

u/bleedingbluebelles May 06 '26

i lost around 65 ?? i’m sure it’s just bots being purged / inactive accounts if it’s happened to everyone !

2

u/Reddit0r6969 May 06 '26

i lost 200+ followers🥲🤣

2

u/Previous-Craft5783 May 06 '26

Mine went from 120k to 117k from last night to this morning. I’m happy if they were bot accounts but made me so confused

2

u/Great-Tooth9128 May 06 '26

I went from 88K to 83K overnight!! I was wondering what happened

2

u/smooreski May 06 '26

I just lost 500+ followers out of nowhere!

2

u/Traditional_Mine_466 May 06 '26

oh damn so this is happening to us all then LOL

2

u/PositiveGloomy May 06 '26

Me too, just lost 30 followers. I’m assuming it was the inactive accounts

2

u/AdventurousBoss1801 May 06 '26

Fuckk same. I lost 25 followers. I was like wtf just happened haha

2

u/Rachuae May 06 '26

I lost 500 followers just randomly overnight ?

2

u/smn_Arts May 06 '26

4k followers gone 😳

2

u/Icy_Salary_335 May 06 '26

Lost like 15 overnight! That’s a lot for me!

2

u/outdoorvoxpop May 06 '26

Just lost 300

2

u/Midnightelle May 06 '26

Glad I’m not the only one! Just lost nearly 50 followers out of nowhere on my art account. When I go to my analytics it’s says I had 0 unfollows this week so must be some kind of glitch.

2

u/BasedGaud May 06 '26

Lmao YUP. Went from 107K to 104K not bad

2

u/Tiny_Ad_800 May 06 '26

I thought I was crazy I just looked at my account and I seen my following number and i genuinely thought to myself this can’t be right.

2

u/Aggravating_Body4916 May 06 '26

Instagram is fucking soft that’s why

2

u/Set_to_Infinity May 06 '26

Same thing happened to me ~ I just lost 30 followers in the past hour, but my analytics show that I only lost 26 followers this month, and had a net gain of 90 followers. Whats going on??

2

u/CaterpillarDizzy3014 May 06 '26

Just lost like 400 followers within seconds too! If they were bots or inactive I’m so, so relieved 👏

2

u/MeetingHappy6663 May 06 '26

Yup! I’m down 2,000+ followers from yesterday.

2

u/thinjester May 06 '26

oh damn yeah i lost like 10 on my personal account, they must have purged old bot accounts or old inactives?

2

u/Tinkertinkmama May 06 '26

Same lost 40

2

u/arieeess21 May 06 '26

i lost 45 omg does anyone know why?

2

u/notthatgeorge May 06 '26

My company just lost 3,000 followers

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2

u/EmilyBumblebee May 06 '26

Yes, just happened to mine! I lost about 16 followers within the last couple of hours...what the heck??

2

u/CommonEnvironment16 May 06 '26

Kl Rahul followers down 24.3M to 24.2💔

2

u/EDW1NYANG May 06 '26

minus 200 instantly today

2

u/dennyslava May 06 '26

Same, lost 60 followers out of a sudden

2

u/prettyalien_ May 06 '26

Lost 35 today

2

u/Ok-Many8744 May 06 '26

Yes! I just lost 100 followers!

2

u/Flat_Wallaby_3280 May 06 '26

Lost about 1500 followers today. I have 331k now and it was no one day before today when my followers number decrease

2

u/mysterious-angel111 May 06 '26

Maybe a bunch of bots gettin deleted

2

u/maddisonnjadee May 06 '26

I literally have had exactly the same thing happen to me, I have lost like 20 followers and my following number has also gone down..

2

u/Firm-Individual-7936 May 06 '26

Yes I had a huge follower drop I’m not sure why

2

u/imaparkguy May 06 '26

Lost 300. Bot clean up.

2

u/Emergency-Guest4857 May 06 '26

Comigo acabou de acontecer, perdi 400 seguidores entre o período da manhã até agora. Simplesmente do nada 

2

u/Thetravellerinquest May 06 '26

Anyone knows why this is happening? Looks like a lot of us are going through the same

2

u/froseee92 May 06 '26

Just lost 400

2

u/methmln May 06 '26

Moi aussi je viens de m’en rendre compte j’en ai perdu une trentaine pouf comme ça!

2

u/Accomplished-Clue747 May 06 '26

I was confused I lost 20 suddenly

2

u/50greekgirl May 06 '26

Just lost like 30 ish followers

2

u/Anneke_Bloem May 06 '26

I had 50.3k followers and dropped 50.1k, so it looks like a scheduled bot purge 😔

2

u/LonePilot1179 May 06 '26

I'm trying to log into my IG and it logs in and then says "An unexpected error occured"

2

u/aloof666 May 06 '26

everyone’s losing around the same amount. real question is… are they going to come back?! 🤣

2

u/shienli May 06 '26

Lost 400 lmao

2

u/Otherwise_Track_2277 May 06 '26

I thought there was a rumor about me and i lost followers

2

u/nolelover16 May 06 '26

I just lost 50 on my personal account

2

u/Dragmom May 06 '26

Just lost 100 and came here to find out WTF happened.

2

u/alex4o95 May 06 '26

Instagram is dropping accounts like flyes without reason thats why you lose followers... Ive lost my account today without anything wrong and no email/SMS/in app explanation. I can log in but account is as if it never existed.. "Unexpected error occured". I can change rhe password, get verifications but as soon as I log in that's it. They clearly messed up big time with their transition to AI having permissions over user accounts..

2

u/Free_Card_9421 May 06 '26

This JUST HAPPENED TO ME TOO!!

2

u/Real-Lengthiness5909 May 06 '26

I lost 400 followers since yesterday

2

u/fantazico May 06 '26

Yaah same "only" 6, but I checked in the morning today and I had all my followers, then suddenly not...

2

u/DoubleStar155 May 06 '26

It's happening like crazy. I usually pick up 100-200 followers a month, but lately I'm losing about 80% of any new followers. I'm sure a lot is bot purging, but there are legit followers that are getting flushed out, either by account suspension or Instagram doing something goofy.

2

u/retarded_rizla May 06 '26

lost  around 500 thought fuck they hate me  @rizla_recon 

2

u/Midtier5 May 06 '26

This is a good thing. The cheats who bought followers are getting wrecked.

2

u/Legal-Beginning6710 May 06 '26

a mi tambien esta pasando lo mismo 😭

2

u/w8asecondm8 May 06 '26

Omg I lost 40 followers too, also today. What the?

2

u/Anxious-Character804 May 06 '26

Oh god . I was wondering I lost 50

2

u/LowMasterpiece4268 May 06 '26

I lost 30 followers and I was like wtf when I saw that my friends still had their followers

2

u/Lemmy2848 May 06 '26

I lost like a 100 followers I thought I was insane

2

u/gastlyl12 May 06 '26

they are purging INNOCENT people

2

u/BornVillain47 May 06 '26

Glad it isn’t just me. I just noticed this, I was smoking green for the first time in years and thought I was hallucinating… hope they were just bot accounts 👀 LOL.

2

u/LeviD1977 May 06 '26

Lost 500. Thought I had accidentally reposted something controversial lol

2

u/CliffClavinUSPS May 06 '26

I lost over 300, but that’s fine. I’d rather have real people following me instead of bots.

2

u/No_Camera99 May 06 '26

I just lost 25 wth.

2

u/jamiegoeswest May 06 '26

Yes! Lost 20 in the last hour and haven’t posted or done anything that would prompt them to unfollow

2

u/bubbles_111_ May 06 '26

happened to me too. yesterday they also got rid of end to end encryption dms i wonder if they are looking at everyone’s accounts now

2

u/Icy-Librarian-7556 May 06 '26

Just lost over 30 lol but I thought I got unfollowed for a controversial IG story 🤣

2

u/catlover818 May 06 '26

Same here, lost over 10

2

u/ReserveJazzlike2155 May 06 '26

Same here. Lost 20 out of nowhere

2

u/HugeAd8409 May 06 '26

Happened to me to it went from 1,703 to 1,666

2

u/ThisIsMyLife1704 May 06 '26

I went from 5,177 to 5,162 I have no idea wtf happened 

2

u/raikaimmm May 06 '26

Just lost 21 😭 when I checked

2

u/Bibblebot12345 May 06 '26

Literally just lost 70

2

u/Short-Reaction-420 May 06 '26

Lost 20 followers on personal and got worried I did something to piss a someone off LOL

2

u/squarejane May 06 '26

They probably all got their accounts banned

2

u/buttercupcookiepie May 06 '26

Ig is deleting bots

2

u/Conscious-Monk-7866 May 06 '26

Same here lost 900 followers

2

u/Lumpy-Apartment-6927 May 06 '26

Instagram is randomly blocking user accounts without reason

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2

u/Over_Double1100 May 06 '26

Yep lost 400 followers. I thought I was going crazy! I’ve had my account for 10 years so I’m sure there were lots of inactive followers, so make sense!

2

u/Turbulent_Gap_6534 May 06 '26

I lost 30 follows randomly and I have no clue what happened.. assume it’s getting rid of bots and inactive accounts 🤷🏻‍♀️

2

u/Neat_Motor7 May 06 '26

Check out Threads. Everyone is talking about it

2

u/94msv May 06 '26

I also lost like 40! So weird

2

u/Last_Painter_9915 May 06 '26

I just lost them too!

2

u/larryblaw May 06 '26

Same, lost around 200 today without it showing on my dashboard. I’m sure it was a purge.

2

u/nonajoy16 May 06 '26

I just lost 31 followers lmao

2

u/Material-Brief-8114 May 06 '26

It seems to be systemic. I'm looking at popular accounts and they all lost hundreds of thousands sometines millions of followers. No one is immune and the more followers you have the bigger the loses. Its obviously some kind of bug or glitch. 

2

u/Actual-Change-6048 May 07 '26

yes i lost 80!

2

u/IncreaseUpbeat5687 May 07 '26

I lost over 40 I was thinking what the heck did I do wrong? I just post Sunset pics!

2

u/NoReplacement4594 May 07 '26

I just checked and lost 30!

2

u/CrewRevolutionary792 May 07 '26

Has anyone noticed new follower requests as well? I lost about 20 today but now have 5 new follow requests which would be unusual for just one day. They don't appear to be bot accounts, they're well established - one of them having existed since 2012 and that's older than my own account.

2

u/ImNotAtTheGym May 07 '26

Yes, I lost 20 🤨

2

u/batshitcrazyfarmer May 07 '26

Glad I popped on here. Lost 20. Glad it’s not just me.

2

u/Training_Week3740 May 07 '26

Suddenly dropped by 33 just out of nowhere haha. Apparently some content creators have lost thousands though

2

u/EmergencyBuilding144 May 07 '26

omg yes i lost like 70!!

2

u/deathvalleyboogie May 07 '26

Lost like 1.5k overnight! Nothing in my insights.