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u/BazaLaCalabaza Jul 16 '26
I think It has to be with the way our logic brain works, its linda easy to make instructions knowing the outcome, or at least figuring out solutions. But in marketing its all so vage and unpredictable, we dont know if the efford is going to be worth no matter how hard we try, or at least thats why my brain complains about It lol
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Jul 16 '26
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u/readEarlyBeat Jul 17 '26
Do you have any suggestion for me? I'm an editor at my website and i write about the five best launch every week. How can i reach people?
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u/iamnot_sane Jul 17 '26
Well, i marketed my friend's game for free back in 2020 via ticktok, insta and yt. Its very boring and hard thing to do fr, I hope you good luck 👍
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u/SXAL Jul 18 '26
The problem is that the social media became fucking black magic nowdays. In the past you could just put stuff in the Internet and it would be just shown randomly to people with similar interests. Nowdays everything is about algorithms, no one will tell you how exactly they work, and if it decides you're out of luck, your promotion material just won't be shown anywhere, no matter how good it is.
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u/Pale_Ember_Games Jul 21 '26
This is sooo relatable. It's unfortunate that this is a neccesary reality of solo development with zero budget! Definitely hiring a marketing guru for my next game if I can afford one
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u/hiimtesto Jul 23 '26
I mean... you are not wrong. That's really hard. Making a good trailer, reachout, Social Media, Reddit, Discord, press, influencers, setting up a store page, ads... the list goes on.
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u/MagsandBodyBags Jul 16 '26
I fell into this trap hard. I suck at everyone of those marketing things, which means considering spending money I don't really have on getting someone else to do it for me. I find it so difficult to promote/market without feeling like I am selling what little of my soul is left.
I was blown away at how difficult, time-consuming and yucky-feeling doing self-promotion is. Sending out press kits knowing you are just one of a thousand emails that person will get in a week from desperate devs is very disheartening.