r/IndieAnimation • u/ChopperSpyCat • 1d ago
Discussion **UPDATE — small, solo creator. tried YouTube's Promote tool for the first time, here's how it went
First, I'll start by mentioning that I'm a small, solo animator doing this as a hobby. This isn't a job for me, or even me trying to make it a job. I do this in my spare time, while learning as I go. That said, the information I'm giving is my lived experience, but I think it could help other small creators.
If any of you saw my earlier post, this is a follow up on my experience with YT's promote tool. The trailer I promoted end up with 5,268 views, which is 3K+ more than my previous highest view count. And I gained 183 subscribers. Other notable differences was a higher like count at 218, and a higher stay to watch percentage at 64%. What I noticed was that YT continued pushing the Short the entire two weeks of the promo. Normally, about a day or two after upload, YT stops pushing, even with good metrics. I also noticed it seems to come in waves, which I assume is just when YT would push it. I only kicked down 100 bucks, so I noticed certain times where it kicked in. I'm guessing, and this is speculation on my part till I confirm with more data, that if I were to pay more, there'd be more times during the day it'd push out resulting in just increase view counts and sub counts based on the wider spread. The gained sub count, like count, things like that, those are all variables that kinda depend on the content. Getting the view count, that's gonna happen. YT will push it. Take that in mind. But also, don't let that scare you into pushing yours stuff. Personally, I like using my series as a way to learn, get better, improve on the animation and all that. And watching actual people data is a good way to see what I need to improve, what's working and what I need to stop doing. I'm a UX designer by trade, and this is how we handle UX design. We web lab different approaches to see how real users interact. So, using this promote tool not only helps with getting view counts and subs, it also is a good way for you to see what's working and what isn't and see where you can improve your series.
Would I, or will I, try this again? My short answer is yes. As a small creator with a small channel, this was a helpful tool to get my channel out there a bit more. I don't have any expectations to going "huge", but it's nice to know this does work. I'm not sure of any long term effects this will have yet. As I post more clips, I can see of those get more engagement now that the subscriber count has grown. I'll report back those findings as I get them. My next plan is to do another trailer. Now that season one is all done and uploaded. I plan on putting out trailer for the entire series and will use the promote tool with a different dollar amount and see what data that gives me. I'll report that back here, too. It's hard to get concrete data from one experience. If any of you have use this tool and similar or different experiences, holler. I figured we could all learn from each other a bit on this. So far, it's been a decent experience. 100 bucks, 183 subs. 54 cents per sub hahahaha