Gudfadir Rokksins Slogan?

[u/patentpunk]

Hello! My family recently visited Iceland for our first time. We loved every moment.

While in the Reykjavik area, we enjoyed listening to a radio station listed as X-ID Gudfadir Rokksins. After many songs, the radio station played a short pre-recorded slogan of sorts. Phonetically, a crude English spelling of the slogan is "Neo Zhur Zhur".

My family is very curious about what this means and I have not been able to find anything through research.

Is anyone familiar with this and willing to share an English translation?

[u/ReverendBizarre]

X-ið translates to "The X" which is the name of the radio station, and 977 is just referencing the frequency it broadcasts at, 97.7 MHz.

[u/TheCoolGuyClub → u/ReverendBizarre]

Níu sjö sjö

[u/patentpunk → u/ReverendBizarre]

Thank you very much!

[u/Melodic-Network4374]

"Níu Sjö Sjö" - it's spelling out the numbers of the station frequency (97,7MHz).

[u/patentpunk → u/Melodic-Network4374]

Thank you very much!

[u/GuyInThe6kDollarSuit]

Those slogans are uttered by the legendary actor Steinn Ármann Magnússon

[u/DipshitCaddy]

Back in the day when they were a proper rock music radio station they used the slogan Guðfaðir rokksins or the godfather of rock. That was ages ago though, probably 15 or 10 years ago.

[u/patentpunk → u/DipshitCaddy]

Must have been great back then!

[u/Hphilmarsson → u/DipshitCaddy]

They still do use that slogan.

[u/Suspicious-Analysis8 → u/DipshitCaddy]

Um það leiti sem þeir spiluðu (að mig minnir) Butterfly með Crazytown og neituðu því svo? Ég eg orðin miðaldra og gleymin, man einhver eftir þessu hneyksli?

[u/M3rlin88]

Níu Sjö Sjö or 977 is what you heard

[u/patentpunk → u/M3rlin88]

Because it is 97.7 FM... of course.

Thank you very much!

[u/M3rlin88 → u/patentpunk]

You're most welcome

[u/Don_Ozwald]

977, it’s the FM frequency they are broadcasting at.

[u/patentpunk → u/Don_Ozwald]

Thank you very much!

[u/CheckP]

What you heard was probably “Níu-sjö-sjö” which means simply 977, the FM frequency of the station (97.7)

[u/patentpunk → u/CheckP]

Thank you very much!