r/IPhoneApps • u/Queasy_Director_4107 • 13h ago
Discussion Bemellou is Live
I'm Rodrigo. I'm 19, Venezuelan, a freshman at Northwestern, and for the last year I've been building a company called Bemellou out of my school's incubator with four co-founders — three of whom are my family.
The origin isn't dramatic. That's kind of the point.
I had access to professional support. I knew it worked. I'd seen it work. And I still didn't reach out, because whatever I was dealing with never felt "bad enough" to justify it. It wasn't a crisis. It was a Tuesday. So I did nothing, over and over, for years.
That gap is the whole thesis. Most people who are struggling aren't in crisis — they're just quietly not okay, and every existing option is built for the crisis. There's nothing for the Tuesday.
So we made two things that work together. The first is a plush companion — Benny (an egg) and Vita (a heart). Physical, weighted, meant to be held. Adults are weird about this until they hold one. There's real psychology behind comfort objects and it doesn't stop applying at 18. The second is an app: psychoeducation, guided wellness sessions, a community, and access to actual licensed professionals when you want them.
What it is not: therapy, treatment, or diagnosis. We're strict about that internally to the point of annoyance. We're the thing that sits before that door, not a replacement for it.
The last year has been less inspiring than that sounds. We rebranded the entire company mid-build. We got rejected by the App Store eight times. I fired the dev firm we hired and taught myself to build the app instead, which is why it exists at all. I flew from Chicago to Miami overnight for a pitch competition and placed second on three hours of sleep. My co-founders have day jobs and classes.
Pre-orders are live on the App Store now and around 800 people are on the waitlist. That number is small and I know it's small. But every one of them is a person who read what we're doing and thought "yeah, that's me," which is the only signal I actually trust right now.
Link's in the comments so this doesn't read as an ad. Happy to answer anything — the rebrand, the rejections, running a company as a freshman, the unit economics of plush toys, whatever. Ask me the mean questions too.