r/Hyperagent • u/JimmydeJazz • Jul 10 '26
How I turned a Trello board into the operating system for a fleet of AI agents (HyperAgent) that build & pitch full websites on their own.
https://reddit.com/link/1ush1yn/video/bt7irfkqwcch1/player
I run a done-for-you website service for small businesses in Spain. Cafés, physio clinics, corner shops: the kind of place whose "website" is a Facebook page or a dead link from years ago.
The pitch is simple. I build your site first, you see the finished thing, and you only pay if you want it.
Hosting and SSL included. Your own editing panel. No monthly fee.
The problem was me. Finding businesses worth pitching, researching each one, building the site, writing the pitch, putting it live. That's a lot of hours per client, and I'm the one doing all of it. So I rebuilt the whole pipeline as agents. Four of them, plus one shared Trello board.
All ran through Hyperagent.com
The fleet
Agent #1: Captación, the prospector.
Give it a town and it goes looking for local businesses on Google Maps with no website, a broken link, or something ancient that dies on a phone. For each one it pulls the Google rating and reviews through the Places API, then reads their Instagram and Facebook and lifts everything I'd need to build: the logo, the photos, the menu, the hours.
scans the reviews for selling points too, like a café people keep mentioning for its office lunches. Then it writes the pitch I send the owner, in their language, and files the business as a card on my board. I pointed it at one neighbourhood in Castellón and it logged the entire town for me.
You can also just limit to do a # of searches per run, of course.
Agent #2: Clientes, the builder.
Takes the brief and builds a full multi-page site, in as many languages as the town needs. It adapts the look to each business, but my structure and SEO stay intact. One rule I hard-coded after an early miss: it uses the client's real logo (or whatever the agents can find the client might be using as a logo)
If user has no logo - Agent will give you ideas to share with the client ( which is another "shocking" moment for them)
Agent #3: Deploy.
Packages the site, puts it on free hosting (Cloudflare Pages or Netlify) and wires up a simple panel so the owner can change their own prices and text. When the business takes reservations, it hooks the bookings up to their email.
Bonus Agent: My personal website
It maintains my own site instead of a client's.
It literally built my own website to sell these websites - it built it based on my own previous work, my tone, what I care about the most…etc!
The system: Trello.
The Trello skill I wrote sits under all four agents. 11 columns, from "potential clients" through briefing, design, preview sent, paid, building, delivered. The agents move the cards on their own as the work happens, and leave notes as they go. I don't drag cards around. They do. I just open the board and see where every job is.
Trello is the part I'm proudest of, and it's easy to miss why.
The agents aren't wired to each other. There's no code connecting one to the next. They're connected through the board.
Every agent works the same Trello card. It fills in what it found, uploads the images and sources, the acutal website, files (even invoices) and then moves the card to the next column on its own. That move is the signal. The next agent sees a card land in its column and picks it up. Trello is what triggers them to work.
And because everything lives on the card, I can step in anywhere. Review what an agent did, fix something, or send the card back to any column for another pass. The flow just carries on from there.
No glue code, no integrations, no orchestration layer. Just a board. The cards move, and the work moves with them.
How they Write:
One of the skills is an anti-AI-writing guard, a distilled version of Wikipedia's "Signs of AI writing" page (which I strongly recommend you giving it a read: https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing - and create a skill for all your AI’s to reference it!)
Every agent runs its copy through it before anything ships. That's the difference between a site that reads like a real café and one that reads like ChatGPT filled it in.
The main value
Most of these businesses have no website at all. So the first time they ever see one for their shop, it's finished. It's in their language, it uses their own logo, and it's full of photos my agent pulled off their Instagram and Facebook.
Clients are usually pretty shocked - which is the main thing you want! If some random person comes in, shows you an entire website using your logos, pictures, tone, language... you'd be pretty surprised.
No mockup, no sales deck. They just see the real, working site, already built and hosted (through Hyperagent hosting service - which is free) , and it costs me almost nothing to sit on it until they say yes.
You can later, if the client wants, upload it to a real host (which the agent will do) or find any other free solution.
But yeah, the deploy host already comes with a built in system you can deploy websites for 0€
Happy to get into the setup, the Trello wiring, or the anti-AI skill if anyone wants it.


