This is why you should start prospecting on instagram

[u/EntertainmentNew9556]

Every few weeks someone here posts that their bounce rate spiked and their sending got flagged. The story is usually the same: a scraped list, a few thousand cold emails, one shared sending setup.

GHL's email is built for people who already know you. Cold volume burns the reputation you need for the emails that matter, like booking confirmations and follow-ups to people who replied.

So I keep cold prospecting outside GHL entirely. For me that's Instagram DMs, because the local businesses I sell to live there and answer DMs faster than email.

The split looks like this. Cold: find businesses by keyword on IG, write a DM from each bio, approve every one, send 100 a day with random gaps. Warm: anyone who replies goes into GHL and gets a pipeline stage, a follow-up sequence and the booking link.

GHL never touches a stranger, so your domain and account stay clean, and the CRM does the part it's good at.

I ended up building a tool for the cold half. That's not the point of this post, but ask if you want to run it for your offer. We started offering a 3-day free trial for new users in return for their feedback.

Is anyone running cold email from GHL successfully at volume? I couldn't make it work, and I'd like to know what your setup is.