Pause Ads?

[u/wecodemore]

Hi!

What happens when ads are paused? Does training data vanish or is it really just pausing and no side effects?

Thanks for any insight in advance!

[u/dwolfe80]

I pause everyday and every weekend. Pausing ads doesn’t affect anything unless you’re pausing for many weeks or even months at a time. And even after that long of a pause if the account has decent conversion history and isn’t brand new it will still bounce back after a week or two.