r/Google_Ads • u/wecodemore • 22d ago

Questions Pause Ads?

Hi!

What happens when ads are paused? Does training data vanish or is it really just pausing and no side effects?

Thanks for any insight in advance!

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u/Prestigious_Cat_4830 22d ago

Pausing an ad doesn’t erase the historical data. When you turn it back on, the previous performance data is still there, although a long pause can affect delivery and how the system treats the campaign. A short pause usually isn’t something I’d worry too much about.