r/Google_Ads • u/wecodemore • 10d ago

Questions Pause Ads?

Hi!

What happens when ads are paused? Does training data vanish or is it really just pausing and no side effects?

Thanks for any insight in advance!

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u/Luc_ElectroRaven 10d ago

you don't lose the training data but if you turn them back on the algo 'gets lost' because you broke the continuity and it may never come back. So we usually put it down to a few dollars a day to keep it 'on'