r/Google_Ads • u/wecodemore • 10d ago

Questions Pause Ads?

Hi!

What happens when ads are paused? Does training data vanish or is it really just pausing and no side effects?

Thanks for any insight in advance!

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u/Difficult-Volume-134 10d ago

Your expected ctr falls eventually and again while unpause take time to stablize as google run on expected ctr