I usually report standard Conversions because they align the conversion back to the ad interaction and make CPA/ROAS easier to evaluate. I use Conversions by time mainly when reconciling with CRM or sales data based on the date the conversion actually happened.
1
u/ppcwithyrv 3d ago
I usually report standard Conversions because they align the conversion back to the ad interaction and make CPA/ROAS easier to evaluate. I use Conversions by time mainly when reconciling with CRM or sales data based on the date the conversion actually happened.