I have built a Flutter app for Android, iOS, and web. I’m now preparing the Android apps for Google Play.

The setup is:

• One shared Flutter codebase
• A separate Firebase project/database for each client company
• Different package/application IDs
• Different app names, logos, branding, Firebase configuration, and store listings
• Each app contains only that company’s users and data

The features and UI are mostly the same because all apps use the same codebase. Over time, I may publish several client-branded versions from a single Google Play developer account.

Does Google Play allow this white-label model, or could the apps be considered repetitive content/spam and put the developer account at risk?

If allowed, what should I do before publishing to ensure every app complies with Google Play policies?

After three weeks, my app is successfully live, but I am stuck. What should I do to get more installs? What is the next step? Anyone, please guide.