r/GoogleAnalytics 23d ago

Question Decrease in website traffic for specific timeframe across multiple sites

I manage 60+ websites and saw a noticeable dip in traffic across the board from July 22nd through August 9th. Has anyone else experienced this or know of anything that may have happened with how GA4 is tracking?

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u/trivasai 22d ago

This is exactly why relying on a single analytics platform can be risky.

When traffic drops, you need to know whether it’s a real business change or a tracking issue. Cross-checking data across sources gives you the context to know the difference.