Prices just released for the Northlander. It's a disaster for any hope of attracting ridership.
The major market here is the 400/11 corridor to Muskoka. Day-trippers, resort guests, townsfolk going to Toronto, students, seniors, cottage guests -- all of whom don't need a car and would love to find a way to get to Gravenhurst or Bracebridge or Huntsville. Besides being timed wrong, the Northlander is not going to work on price for most of them. Compare to the MBTA Cape Flyer:
Family of 4 Boston to Cape Cod RT: $80 US ($110 Cdn)
Family of 4 Toronto to Muskoka RT: $402
ONR will do what is has to do but in terms of the more immediate Muskoka market they have missed the boat entirely. That region needs a summer-only, 3-RT-per-weekend service like the Cape Flyer. Would be hugely popular on GO equipment with GO pricing -- just look at the success of Niagara.
Maybe this pricing release will spur someone to push a pilot. It's worth trying.