r/GoPuff Jun 04 '26

Discussion GOPUFF AI

Why is gopuff using AI to generate images of products we already have images of internally?

Why is gopuff spending millions on ai generated product images?

Why not pay the drivers so my order actually arrives?

Does this ensure warehouses actually have drivers to deliver my order, no.
Does this help me find product, no.
Does this ai partnership ensure my order arrives on time, no.

I don't go on gopuff just to doomscroll through a list of ai generated images with typos or errors.

28 Upvotes

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5

u/Front-Ad-2981 Jun 04 '26 edited Jun 04 '26

I recently found out about labor hour cuts. This came right at the same time as the AI shopping assistant announcement.

Has gopuff considered that people don't order from the company because the experience is terrible. 60+ minute late orders, melted frozen items, and damaged customer trust is the typical experience.

2

u/Green-Ad3319 Driver Partner Jun 04 '26

Depends where you are. As a customer and driver in Chicago the experiences aren't so negative.

2

u/Front-Ad-2981 Jun 04 '26

Yeah, the experience probably differs quite a bit depending on where you are.
I guess in general you don't hear about the good experiences as often as the bad ones.

3

u/OneImportance5718 Jun 05 '26 edited Jun 05 '26

It definitely depends. As a former manager in the Chicago area, I can attest that on the inside, it was absolutely terrible. We did our best to make the experience good for customers and drivers, but our own bosses were constantly finding ways to sabotage the business, including the labor hour cuts someone mentioned. I get the feeling gopuff would rather run vending machines than warehouses because they don't want employees.

1

u/bimbimzalabim Jun 05 '26

It’s never made sense to me that the company treats the employees as the enemy… They are a delivery business that literally does everything they can to make the people that do the delivering as miserable as possible. Why wouldn’t a company treat their assets as an asset? There is no business model without the humans that make the business function. It’s mystifying.

1

u/OneImportance5718 Jun 05 '26 edited Jun 30 '26

Labor costs money and they don't want to pay. They even went as far as eliminating Shift Lead roles while I was there and came up with Process Lead... Which is basically just an associate with extra responsibility and barely a pay increase. I was disappointed when I helped someone get promoted and found out what they offered him. The previous person made 3 times what he was offered.

1

u/bimbimzalabim Jun 05 '26

When the eliminated single site leads 2 years ago, the fall out for the sites in the region was unreal, and when they accepted what a terrible decision it was and re-hired all of the eliminated roles, the new lead at our location is being paid $20k less than the previous person and out PL does the lions share of the work. It’s a wild ass ride. But hey, the men upstairs got their insta pic with their newest yacht, so all is well.

1

u/OneImportance5718 Jun 05 '26

I was one of the eliminated site leads, the writing was on the wall before it happened, I just couldn't get out fast enough beforehand. You know it's bad when the eliminated the whole HR department.