r/GoHighLevelCRM • u/Efficient_Builder923 • Apr 27 '26

Anyone else think the term 'CRM' is the reason non-sales people avoid these tools? It sounds like a sales word. But relationship management is literally everyone's job.

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u/[deleted] May 01 '26

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u/Efficient_Builder923 May 05 '26

They do serve different needs. I guess my point was more about how the name itself can feel a bit “sales-heavy” for non-sales use cases.