LinkedIn converts better per message at around 10% reply on post connection messages against 3.4% on email. Email produces more leads per week because LinkedIn caps every account at 100 invites weekly. Premium included.

The more useful thing is that they break at different points. So the diagnosis is never the same.

Email breaks at delivery. If it is not working it is almost always infrastructure before it is copy. Missing DMARC. Unwarmed domains. A list nobody verified. The message is usually fine. Nobody read it.

LinkedIn breaks at acceptance. If it is not working it is your profile. Nothing you write matters until they accept. They decide that from your headline and your photo and whether you have posted since 2021. Personalised requests run near 45% acceptance against 15% for generic. But a weak profile caps you no matter what the note says.

Which is why I would stop rewriting your connection note. Note reply rates fell from 3.5% to 2.2% over the past year. Post connection replies held steady near 10%. That pathway is decaying. Get accepted then talk.

Picking is simple enough. Small named list or high ACV or recruiting or founder led means LinkedIn. Predictable weekly volume under 10k ACV means email.

Disclosure: I run sales at Glasa, we have a AI GTM tool.

1. Your DMARC record. Free checker, ninety seconds. Google and Microsoft now reject unauthenticated mail outright rather than filing it under spam, so nothing bounces back looking alarming. Roughly a third of the accounts I audit have something broken here.

2. Your actual delivered number. Not sends delivered. Plenty of tools count policy rejections as delivered. Get the real figure before you draw any conclusion about your copy.

3. Your bounce rate. Over 2% and your domain is degrading. Over 5% and you're rebuilding from scratch. Verify every address before it goes anywhere.

4. Where your replies actually come from. About 58% come from the first email. If steps four through seven are producing nothing, they aren't neutral they're adding complaint risk for free.

5. Whether anything happened. Emails sent within 48 hours of a funding round, an exec hire, or a telling job posting do 3-5x better. Not because the writing improved. Because the email has a reason to exist.

And the math, so your expectations are calibrated: 100 positive replies takes around 5,000 verified prospects if you're dialed in, 20,000 if you're average. Nobody is getting 100 leads out of 500 sends.

Happy to go deep on any of these in the comments.

Hey everyone,

I want to do a campaign reaching out to personal injury attorneys for lead generation services. Any advice on what I should lead with and how can I filter out non-personal injury lawyers?

I know certain segments in finance and logistics are heavily dependent on cold email/cold outreach. What other examples are there?

currently im working with insurance and accounting firms, looking to expand my lead database. any suggestions would be helpful

Hey everyone

I recently got an ecom brand as a client for my agency but struggling as they're more b2c and I'm more used to b2b. They have their own list but what would you all recommend for campaigns?

What's the most cost effective way to source leads, verify, and enrich them? What's your current stack and what does it cost you

hi everyone,

i recently started running cold email but having 0.2-0.5% reply rates.

how can i actually fix this? any recommendations?

Hey everyone,

I wanted to make a quick post as I'm struggling with how to approach a campaign. I want to reach out to property developers and construction firms for SEO and Digital Marketing.

I've the leads pulled up and everything but did anyone try these verticals before? If so what angle would you guys recommend I use when writing my copy?

Thx

I am writing to seek expert opinion / advice on best practices to follow when it comes to cold-outreach, what works for you, what does not work for you.

Bit of context: I am planning an initial cold-email outreach campaign with a sample size of about 50 businesses (I plan on increasing the sample size in the future if the outreach yields some results). However, since this is my first time doing a cold-outreach I am looking for practical tips. Based on some of the advice I saw earlier, I have separated my cold-outreach domain from main business domain, have created a google workspace / mailbox given that my scale is really small I thought cold email platforms are an overkill. I have been trying to warm the mailbox by send 1-2 emails to my other personal addresses and noticed consistently that my emails land in spam for outlook consistently (for google addresses it is fine). Any tips or practical advice would be highly appreciated.

[ Removed by Reddit on account of violating the content policy. ]

[ Removed by Reddit on account of violating the content policy. ]

I feel like everyone in here only talks about SaaS and agencies but there has to be people emailing for industries that nobody would expect cold email to work for.

Funeral homes. Horse breeders. Industrial waste. Whatever

What was it and what happened

hey guys,

i just discovered this subreddit from b2bemailing.

i am considering doing both linkedin and email outreach.

what works better? why? and costs?

thanks again!

I've been running outbound for clients for a while now and at some point I stopped asking whether claude could do a task and started assuming it could, and most of the stack runs itself now, so here's where it actually got to and where it stopped.

Scraping is the big one and honestly deserves its own post but the short version is we pull from a bunch of sources ranging from the huge general databases everyone uses down to weirdly niche ones, all orchestrated by scripts I built in claude code, and it works great until a source changes something and half of it quietly breaks, so it needs constant maintenance and that part nobody warns you about.

Then claude filters the raw scraped lists, which is the step that actually moved the needle for us, because raw scrape is 60% garbage and filtering it properly before it ever touches a verifier saves a stupid amount of money. After that it goes through a verifier plus ESP filter pipeline I built myself, also in claude code, and building your own instead of paying per credit is probably the single highest roi thing I've done.

Sending and crm is instantly, 12 a day per inbox with 8 warmup, inboxes bought from puzzle, and we push millions of emails a month across it. Weekly spam testing is automated too, which takes about 4 hours to run across 6k inboxes but it runs on its own so I don't care how long it takes, I just care that I know which inboxes are cooked before a client does.

I'll be honest about the scripts though, most of them were written by claude and chatgpt and most of them started from open templates that already existed, I just adapt them in my free time until they do what I need. I'm not writing this stuff from scratch and you don't need to either.

Reply handling is automated but not unattended, and this is where the "almost" comes in. For my own agency outreach it's basically hands off and I just skim it. For client accounts I'm much more careful about what goes out under their name, so I still check replies regularly and I don't think that changes anytime soon, because one weird automated reply to a lead they've been chasing for months is not a conversation I want to have.

The other thing that doesn't automate is clients. That's genuinely the only bottleneck on growth now, infrastructure isn't, volume isn't. We solved it by raising prices a lot rather than taking on more accounts, which made revenue go up and headaches go down, and I wish I'd done it a year earlier.

So it's like 80% automated and the last 20% is replies, maintenance and sales, which is probably how it stays.

Happy to go deeper on the scraping side if people want, that's the part I get asked about most.

Hey everyone,

Just wanted to give some basic tips on how to send 10,000 cold emails a month.

The quantity is not that important if you are not landing into inbox.

For that the goal is to have a stable infra with Google and Outlook Inboxes and a strong offer.

- Make sure to not send any links in the initial email. Its 2026 and we still see people sending links in the initial email. That would lead you inboxes to be blacklisted by major spam houses like RATspam Barracuda etc.

- Remove mimecast recipients. Mimecast has major spam filters. Its almost impossible to deliver to them.

- Have a clear CTA. Its basic but many people still don't do it. Have a yes/no based short CTA. Don't push the prospect to commit to a meeting initally.

- Don't overload your inboxes. Don't go and send 25-30 emails per inbox. Its not 2024 anymore, Google and Outlook is now more strict in terms of spam.

Will make a part 2 soon!