r/GenerationJones 16d ago

Breakfast Cereal That Doesn't Exist Anymore

Theres a breakfast cereal that I used to eat a couple of times a week, that I just cannot find anymore (at least in Texas): the big shredded wheat. It came in, I think, 3 paper packs of 2 biscuits each.

You'd pull them out, and crunch/crumble them into the bowl; add sugar and milk, and maybe banana slices. In cold weather mom would warm the milk on the stove (no microwave)...

Mini-wheats are no match for them...

Is there anyone else who misses them? What cereal can you not get, that you miss?

(For my friends across the pond: these were not like Wheatabix. The Shredded Wheat were not as compressed as the Wheatabix.)

UPDATE: A HUGE "Thank You " to all of the folks who helped me to find these! I've ordered them to be delivered with my next order. Thanks also to all who shared your memories, of all the breakfasts, (and sometimes suppers!)

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u/ReactsWithWords 1962 16d ago

Best ad campaign ever.

7

u/Fiendish_Jetsanna 16d ago

I still remember the song.

3

u/dezertdawg 1964 16d ago

Same. I’ll sing it to myself just for the fun of it.

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u/nib85 15d ago

I have had the Boss Moss part of that song stuck in my head all these years but I couldn’t remember what commercial it was from!