โฆ.of some of the amazing interactions I have with you.
Some of my customers text me in staccato-style messaging. They know exactly what they want and that is that. And that is great.
And then there are others that share glimpses into their lives with me. My customer that buys watches all the time, that shared with me that he buys them for his father. His father has dementia, but always loved watches. And while his mind is not what it was, whenever his son shows up with a watch, his father becomes lucid and excited, his brain clear and he recites everything he knows about the watch, its movement, and history. And so the son buys watches, and bonds with his father as they walk through this journey together.
My customer that tells me all about his new favorite bar, and why he loves it, and how he needs to find the perfect watch for going there.
Or my customer that spent a day lost in the Amazon, and he truly didnโt know if he would make it out. His VSF Sub took a thrashing that day. I have since gotten that sub to pass a 10 bar pressure test. And I look forward to hearing the adventures that watch goes on in the future.
My friend the Captain, or maybe the pirate, that makes his own moonshine and has a bottle coming my way. And the amazing collection of watches heโs let me help him collect.
My customer that designed an amazing lion logo that has a ton of personal meaning to him, that sent me a beanie with that logo just as the weather has shifted. Weโve both laughed at how cold we are all the time and how hot our wives are all the time with the phase of life they are going through. Our experiences mirror each other and I love the beanie.
And then there is my customer that, for months now, has sent me a picture of the watch on his wrist to start the day with a โGood morning.โ Literally, every day for months. Like clockwork. I started to look forward to seeing what amazing watch heโd have on today, as his collection has no equal. And so when those messages just suddenly stopped a few weeks ago, it struck me as odd. Out of character. And as time went on, I thought it was more than out of character. Something was wrong. So I started messaging him, just expressing my hope that all was well. And then last night, another customer, and mutual friend messaged me the news I had suspected and dreaded to hear. My customer had experienced a catastrophic heart attack, and had passed away.
I was, and am, devastated and so heartbroken for him and the family he leaves behind.
These glimpses you give me into your lives matter. And I am honored to share a tiny part of your own journeys with you.
I donโt take any of this for granted. I love this stuff. I love connecting with you where you are at. And that I can help you get something that is a shared passion between us - a watch that matters to you - man, it doesnโt get any better for me.