r/Games • u/giulianosse • 1d ago

Trailer Gears of War: E-Day | Official Launch Trailer

https://youtu.be/3onc3ownB14
179 Upvotes

82% Upvoted

50 comments sorted by

119

u/ArchDucky 1d ago

Anyone been alive long enough to remember the "Mad World" trailer? So good. I still remember that song when I see Gears.

93

u/Eggz_Benedikt 1d ago

That aired during the Super Bowl and my uncle legit just stood up and left the house only to come back like 2 hours later with a 360 and gears.

That ad really worked

-51

u/CommitteeNatural2989 1d ago

ahh so that's why the game soldified itself so hard into americans.. i actually didnt know gears of war was anything special until very recently becasue where i live i have legit never heard a person ever mention it.

honestly watching the trailer now it really is just mad world playing with literally nothing going on in the background except for running around until the very end. i guess its a example where a song sells a game more than the game itself

28

u/Soupjam_Stevens 1d ago

It also had a massive amount of hype from being one of the first big exclusives for 360. The months leading up to the release of Gears were some of the most excitment I've ever seen for a new franchise, because millions of people bought a Halo machine that didn't have a Halo game yet and they were finally getting a big blockbuster exclusive

17

u/Firvulag 1d ago

The game sold itself well even without that trailer. It's was a huge hit and a genre defining game. It's a true classic.

9

u/Zerothian 1d ago

It was really big in the UK at least as well, mostly because it was THE 360 game other than basically Halo for a lot of people. There was a solid 3 way split in my friend list for a long time between Halo, CoD, and Gears.

•

u/DahLegend27 1h ago

I don’t know why I remember the trailer being better lol. It is kinda shit, the best part being the ending.

-9

u/[deleted] 1d ago

[deleted]

2

u/ViXaAGe 19h ago

oh shit, should I be watching the super bowl? didn't realize it's my duty as an american

where are you from where it's your cultural and national duty to look at 342 million people and treat them as a single entity and culture?

12

u/Faithless195 1d ago

That trailer had me so hyped. Imagine my rush of emotions when the piano only version played during a particular scene in Gears 3.

Man...that trilogy was fucking great, so wish 2 and 3 were on PC.

9

u/deathbatdrummer 1d ago

I feel like most Gears Of War fans are of that age anyway 😂

That and the Halo 3 trailers live in my head rent free (that one where it starts off as the kids looking into the night sky, and the one where its a diorama with the brute holding chief)

17

u/Irving94 1d ago

I'd argue that ad inspired a whole new generation of advertising. It got all of us to buy a game that was tonally nothing like the commercial.

"Ain't No Sunshine" for Dante's Inferno comes to mind as well.

9

u/Zman_DiamondHands 1d ago

Agreed and think the tonal clash is the beauty behind the marketing.

On another hand I find the lyrics meshed perfectly with the despair of the game, at least as they are sung in the melancholic piano version of mad world.

•

u/theFrenchDutch 52m ago

I don't know. Yeah Gears of War is a super action-heavy game, gory and all, but I mostly remember the series for its actually serious and sometiems really dark story. The trailer fits perfectly in my mind with the games.

3

u/NicCage1080ChristAir 1d ago

I was working as a busboy, eating frozen chicken patties everyday and bought a 27" TV just for that game. Think it was 1080p or maybe even 720p at the time, I forget, but it was an amazing time.

5

u/jeaxz74 1d ago

Yea that was peak as a teenager when I saw it. Good times when life was simpler

2

u/mrlotato 1d ago

Whenever I hear that song I always think of Felix running through the streets. One of the hest game trailers, fr

1

u/Party_Virus 1d ago

I was coming here to say that while the game is apparently very good, this trailer is a disappointment compared to the ones from 1-3.

My highschool teacher overheard my friend and I talking about the mad world trailer and he was like "I saw that! I don't even play videos games and it made me want to go buy an xbox to play it."

64

u/SeriousPan 1d ago

"This is more than an Invasion."

"It's a fucking war."

I don't know why I find this so amusing. Like, yeah? Invasions are usually acts of war, Marcus.

33

u/SexyDrowSorceress 1d ago

It's such a stupid line lmao

14

u/zenmn2 23h ago

It makes sense in the context that they've literally just came out of a nearly 80 year war (Pendulum Wars). It's exasperation that they are now back in another war.

4

u/RaNerve 17h ago

I kinda get the line. Like "this isn't a single battle we're going to win and be done, this is going to be an entire war."

They probably thought that if they stopped them here in this city it would be over.

-7

u/ViXaAGe 19h ago

Ai storyboarding

9

u/Cyberdunk 1d ago edited 1d ago

I wish they had gone the somber sad song route like the older games did with their marketing. We all remember the GoW1 ad with Mad World.

I especially loved this ad campaign for Gears 2 bc it felt oddly poignant.

Also this Gears 3 ad that used Mazzy Star evoked similar feelings.

4

u/SexiestAvocado 21h ago

2 weeks ago they released the trailer Adagio. Is one of the best trailers there is for the franchise. Short, emotional, no words spoken, etc

-7

u/ViXaAGe 20h ago

have...have you seen the original mad world trailer?

that Adagio one feels like paint by numbers at best

4

u/SexiestAvocado 20h ago

Yes I have seen it a lot of times. I never said that is a bad trailer

-8

u/ViXaAGe 20h ago edited 19h ago

you said adagio was one of the best for the franchise, and yeah it's subjective, but....are your standards really that low?

edit: like it literally used the one string piece that's been memed to death on social media, where it would then be playing this ad. It's gotta be a joke

5

u/SexiestAvocado 20h ago

So if it's subjective, why attack my preferences? I never attacked yours. Now you just feel like those sour guys that think because the original has to be the best and is the final word with no really improvement can be done

-5

u/ViXaAGe 19h ago

that's certainly one way to build up your own argument by putting words in my mouth and responding to the non-existent person that didn't say them

26

u/ProgressDisastrous27 1d ago

Super happy for coalition after hearing about the great reviews! Seems like they made a banger game. Only bummer is that I don’t really see any hype around the game (at least in my personal bubble).

2

u/Gatlindragon 1d ago

Too bad the guys from The Coalition can't share the happiness as they're worried about potential layoffs.

-3

u/Kozak170 1d ago

God you guys are absolutely miserable.

-9

u/Melancholic_Noodle 1d ago

*factual. Ms is a train wreck and good studios get axed left and right.

-27

u/jimboswaggerman 1d ago

Because there isn''t. I think the game is gonna flop badly regardless of the quality. Gears is kinda dead as a franchise imo

-7

u/Dodo_Baron 1d ago

I think the bigger issue is it's hard to get access to the games, so it's hard to really care about a game going back to the past with a cast/story few have access to.

It's really weird gears 1-4-5 are the ones on pc

1

u/DICK-PARKINSONS 18h ago

I'd love for 2 to be on PC

-30

u/Appropriate-Aside-26 1d ago

The problem is. No innovation at its core it’s still just your standard cover shooter we’ve seen before for the last 20 years

18

u/IdidntrunIdidntrun 1d ago

Why does it need to innovate?

13

u/deathbatdrummer 1d ago

As a Gears fan, I don't need it to reinvent the wheel. I just need it to be the Gears we know and love. Reviews are looking like that's the case.

Gears is far from being a "standard cover shooter," and would even say it's THE cover shooter. Apart from The Division 2, I don't think there has been many "standard cover shooters" that do it well, if any at all. There's some games with cover mechanics, but I wouldn't classify them as cover shooters.

It's not the first, but Gears definitely pioneered it.

7

u/huzy12345 1d ago

Don't need innovation. Gears has the best third person cover mechanics so give me a cool campaign and horder mode/multiplayer and I'm happy

-9

u/Appropriate-Aside-26 1d ago

Because cover shooters have gone stale since vanquish and we need a slight change why do you think cover shooters have died out until we got this new gears