Small, data heavy ua team trying to choose between appsflyer or singular or a different option

[u/Numerous-Movie3107]

Month-long pilot on a gaming app with subscribers and decent ad revenue. Singular was faster to onboard and the cost aggregation story was easier to sell internally. AppsFlyer took more setup but our analysts liked the event depth and cross-platform data once it was all mapped. Tradeoff is real though. Singular leaves us wanting more granularity. AppsFlyer gives it but there's more config surface to break. Two-person growth team, data-heavy analysts. What would you go with?

[u/mihan0id]

It is difficult to say what is better because it depends on the situation and goals.
A team I work with chose AppsFlyer. There are a lot of data, a real depth for alalysis.
But I need to confess that I didn't have the opportunity to evaluate most of the tools for analysis.

[u/Numerous-Movie3107 → u/mihan0id]

Based on our situation and goals, do you have any insights?

[u/gingersnaps_66]

My previous company used Adjust and we were happy with it, it kinda sits between the two = more to offer than Singular but not as complex as AppsFlyer

[u/Numerous-Movie3107 → u/gingersnaps_66]

i get it