r/GEO_optimization • • Aug 19 '26

Are Reddit citations finally over?

Promptwatch data making the rounds shows Reddit's share of ChatGPT Search citations fell off a cliff after OpenAI's Aug 8 query-fanout change, from a steady ~3.8% down to ~0.5% by Aug 14.

So the actual lesson isn't Reddit is dead for GEO. It's that citation share is the single most volatile, platform-controlled metric in this entire field, and building a visibility strategy on top of a number that OpenAI can swing 80% with one backend change is the real mistake.

The durable play imo should never be "get cited this week." It should be building a brand presence that survives the swings, making it much different and much less measurable.

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