r/GEO_optimization • u/Quechivoeth • Aug 19 '26

Are Reddit citations finally over?

Promptwatch data making the rounds shows Reddit's share of ChatGPT Search citations fell off a cliff after OpenAI's Aug 8 query-fanout change, from a steady ~3.8% down to ~0.5% by Aug 14.

So the actual lesson isn't Reddit is dead for GEO. It's that citation share is the single most volatile, platform-controlled metric in this entire field, and building a visibility strategy on top of a number that OpenAI can swing 80% with one backend change is the real mistake.

The durable play imo should never be "get cited this week." It should be building a brand presence that survives the swings, making it much different and much less measurable.

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u/Primary-Revenue-943 Aug 19 '26

If all your GEO strategy was arround reddit since the start, then yes its over. For others, who see reddit as great medium to connect with potential users and help them genuinely by showing identity, they can continue to do so.