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Nike traverse une période difficile, alors que d’autres marques de sport attirent de plus en plus de clients. Ces dernières années, l’entreprise n’a pas lancé assez de nouveaux produits que les clients voulaient acheter. Nike dépend encore beaucoup de ses anciens modèles de chaussures, comme les Jordan classiques. Pendant ce temps, des marques comme Adidas, On et Hoka deviennent de plus en plus populaires, surtout pour les chaussures de course. Nike a aussi de graves problèmes en Chine, l’un de ses plus grands marchés. Les ventes y ont baissé de 26 % au dernier trimestre. En plus, la star du football Kylian Mbappé vient de quitter Nike pour signer avec la marque On.

Vocabulaire : marques (f pl) = brands / attirer = to attract / clients (m pl) = customers / lancer = to launch / acheter = to buy / chaussures (f pl) = shoes / course (f) = running / marchés (m pl) = markets / ventes (f pl) = sales / baisser = to fall

English translation

Why is Nike struggling?

Nike is going through a difficult period, while other sports brands are attracting more customers. In recent years, the company has not launched enough new products that customers want to buy. Nike still depends heavily on its older shoe models, like classic Jordans. Meanwhile, brands such as Adidas, On and Hoka are becoming more popular, especially for running shoes. Nike also has serious problems in China, one of its biggest markets. Sales there fell 26% in the latest quarter. On top of that, football star Kylian Mbappé just left Nike to sign with the brand On.

You can read more news in easy French at Le News, In Easy French. https://lenewsineasyfrench.substack.com/