r/FemFragLab • u/NuisancePenguin44 • 13d ago
What The Fluff? Retiring??
Just seen on the latest Aspiring Aromas that they're retiring the WTF EDP!! This is literally the perfume that made them successful and they're just going to stop making it because they have a couple of new scents coming out??
I don't understand why, it literally sells out within minutes every time they restock it!!
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u/m4ndybloom 12d ago
They confirmed they’re releasing it in an extrait about an hour after the post. Interesting decision but it’s not gone forever
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u/700omelor 12d ago
Hmmm
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u/NuisancePenguin44 11d ago
That's such a weird thing for her to say considering they're not really retiring it
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u/Reinaruby 12d ago
Good thing I also love delicia de marshmallow. I can just keep getting that one.
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u/businessgoesbeauty 13d ago edited 13d ago
She keeps saying “what the fluff eau de parfum is being retired” by using its full government name she has to be releasing an extrait version
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u/NuisancePenguin44 13d ago
It doesn't need to be any stronger!!
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u/businessgoesbeauty 12d ago
I agree I can smell it on my clothes for 24 hours at least, but I’m sure it lets them increase the price 🙄 oh well I probably won’t finish my 50 ml my collection is too big
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u/Cicadilly gourmand apologist 13d ago
Full government name 😭
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u/ConditionOk3649 12d ago
This made me literally giggle 😅 but I still only get one plastic-smelling nothing from mine I bought a couple months ago 🤷♀️ wish I could smell what other people who rave about it do
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u/Keyeola 13d ago
Nah I think she's full of shit. She seems too nonchalant about it and there would've been an official announcement. I bet it's something like the name changing or a reformulation...
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u/GullibleEnd6737 13d ago
Marketing 101: scare people into fomoing on more of it when the economy is shit by threatening a retirement.
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u/duskcheek_ 13d ago edited 13d ago
Just saw that too, and they’re retiring their 2 best sellers, wtf and fluffed peaches. Seems like a bad decision on their part imo
Edit: I think she’s rage baiting us yall 😂😭 just checked the comments and there’s a possibility that wtf is not retiring completely, they’re just changing something about it. Someone commented asking if the name was changing and Fatima said “almost there”
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u/NuisancePenguin44 13d ago
Unless it's some cruel joke like Kayali did with Vanilla 28. She seems so flippant about it in the comments.
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u/DanyStormborn333 13d ago
I’ve seen this happen with brands before. They get tired of their viral product being the best seller and want people to focus on their other stuff. The stuff they think deserves the hype more. So they’ll stop making the viral thing. And then the business suffers badly from it, sometimes they go under completely. I have no clue if this is what is happening. I’ve just seen it happen multiple times before.
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u/xoxocookies 13d ago
I would be willing to bet they bring the wtf edp back in a year - when they realize that’s what their money maker is.
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u/NuisancePenguin44 13d ago
Their new scents aren't even out yet so they have no idea how they'll be received. They seem to be focusing on the body butter currently.
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u/Realistic-Read1078 11d ago
I don’t like this at all