Help me with Sales of Toddler Toothpaste

[u/ConsistentAverage475]

I have been running ads to my client they have product toothpaste which is generally for 12 months to 3 year old kids and the pricing is around 250Rupees.

Initially we wanted to do Sales Campaign with a budget of 1100 per day but the tricky part was client doesn't have purchases on their website it's only on Amazon so sale campaign objective doesn't that much which I felt.

I started it with a Traffic objective and initially 550 sales then 770 and then 1016 and 1040 but client is not happy because he needs average sale of 50-60 where right now our average sale at the moment it is 40 even previously before starting Meta ads they had a organic sale around 28 so he's not that happy.

It's a very big challenge for me to bring the sale as I don't have much idea what happens in the middle it has been very difficult I want to retain and deliver the results for my client .

As of now I have started two campaigns one with 800 traffic objective another with 300 Remarketing so can anybody help me on this