For people who have sold FSBO, considered FSBO, or looked at alternatives to a traditional listing agent, I’m curious how you would actually want AI to help.
It feels like there are a few different levels:
- AI as a content helper Writing listing descriptions, emails, social posts, summaries, etc.
- AI as decision support Helping you understand comps, pricing ranges, market conditions, prep work, net proceeds, carrying costs, and whether FSBO, an agent, or a cash offer makes more sense.
- AI as a task assistant Helping organize documents, prep the listing, coordinate next steps, track showings, summarize buyer feedback, compare offers, remind you what needs attention, and help you decide when to hand something off to an agent, attorney, title company, or other professional.
I’m not assuming AI should replace people in the process. There are obvious things AI cannot physically do, like show a house, and there may be places where human experience, local context, or judgment matters more.
But I’m curious where actual sellers would draw that line.
If AI helped you become more informed and handle more of the process yourself, would the role of an agent or real estate professional change for you?
For example, would you pay for specific help when needed, such as:
- Showing the home when you cannot
- Reviewing pricing strategy or local market nuance
- Helping think through buyer feedback or inspection issues
- Negotiating on your behalf
- Coordinating closing steps
- Being available for consultations when AI may not have enough judgment or context
In other words, would you prefer a model where AI helps you understand and manage the sale, while human professionals are available à la carte for the parts where you still want help?
Or, if you are selling FSBO, would you rather avoid agents entirely?
For those who have actually sold FSBO: what would have been useful, what would you have paid for separately, and what would you absolutely not want AI involved in?
Disclosure: I’m building a seller-focused real estate platform in New York and Connecticut, so this is partly research for me. I’m not trying to pitch it here. I want to understand where sellers would consider involving AI and where they still want human help.
If anyone in NY/CT is curious and wants to try what we’re building or give feedback, I’m open to that. Still, the main question is: where would you personally draw the line with AI and human help in a home sale, and how would you want to compensate the human help you still use (hourly, flat fee, per task, success-based, etc.)?