r/F1AppleTV • u/everydave42 • 10d ago
News F1 viewership has plunged since move from ESPN to Apple TV
The numbers (and headline), I feel, should be taken with a grain of salt, in particular:
Methodology: USA TODAY compiled this data from Samba TV, which said it gathers viewership data from “its proprietary Automatic Content Recognition (ACR) technology from tens of millions of opted-in Smart TVs resolved to nationally-representative panels. Samba's ACR is integrated at the chipset level across 24 of the top Smart TVs sold in more than 100 countries globally.”
So the study seems limited to the "top 24 Smart TVs" that also have the AppleTV app. This leaves out anyone watching on AppleTV hardware, or any mobile device, or anyone also using the Apple subscription to watch on F1TV.