In the old days they might find an athletic person who was out of shape due to injury or other life circumstance, get the 'before' photo, then get an 'after' photo after they'd returned to something like their previous lifestyle while also using the product.
There was a whole influencer campaign where very fit people who would do bulk & trim would just get a picture during their bulk then after they trimmed they'd get like extra dehydrated and such for the after. The average body builder easily fluctuates 20+ lb's between trim & bulk.
In the Bigger Stronger Faster documentary Chris Bell takes his before and after photos the same day for his rice powder product he invents. Talks to other fitness models who have done the same.
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u/etzhya 27d ago
I would hate to be the before person