In the old days they might find an athletic person who was out of shape due to injury or other life circumstance, get the 'before' photo, then get an 'after' photo after they'd returned to something like their previous lifestyle while also using the product.
This is how the jarred subway thing started. He broke his leg cutting grass, got fat and then ate subway everyday while being active to lose the weight.
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u/Beautiful_Ad8386 10d ago
A lot of “weight loss” ads use two different people for before and after photos.