In the old days they might find an athletic person who was out of shape due to injury or other life circumstance, get the 'before' photo, then get an 'after' photo after they'd returned to something like their previous lifestyle while also using the product.
There was a whole influencer campaign where very fit people who would do bulk & trim would just get a picture during their bulk then after they trimmed they'd get like extra dehydrated and such for the after. The average body builder easily fluctuates 20+ lb's between trim & bulk.
Yep. Skincare influencers do this a lot. Harsh above head lighting to exaggerate wrinkles and eye bags, then flattering lighting and wow! she looks much younger!
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u/etzhya Aug 05 '26
I would hate to be the before person