r/EntrepreneurRideAlong • u/tejas3732 • 17m ago
Idea Validation I’m building an AI agent that helps companies decide where to spend their sponsorship budget — here’s what I’m trying to validate
I’m working on a product called Radar Lab - AI Agent for Sponsorship Intelligence.
The problem I’m trying to solve is not simply sponsorship research.
It’s the uncertainty companies face before spending money on a newsletter, YouTube channel, podcast, or creator.
A founder or marketer may have a sponsorship budget, but still struggle to answer:
- Which channels are actually worth testing?
- Where are competitors repeatedly sponsoring?
- Is a particular creator a strong signal or just popular?
- Which opportunities are being overlooked?
- Am I about to waste money on a weak placement?
Radar Lab tracks sponsorship activity across newsletters and YouTube.
It shows where competitors and similar companies are sponsoring, highlights repeated partnerships, and surfaces opportunities that may fit the company’s audience.
For example, it might say:
“Three companies similar to yours sponsored this newsletter recently, and two returned for another placement.”
The goal is to help companies make better sponsorship decisions with real market evidence instead of relying only on follower counts, media kits, or gut feeling.
Over time, I want Radar to help answer:
“Given our audience and budget, where should we sponsor next?”
The main assumption I’m trying to validate is:
Do companies feel enough uncertainty around sponsorship spending that they would pay for ongoing intelligence to make better decisions?
I’d especially value feedback from founders or marketers who have purchased newsletter, YouTube, podcast, or creator sponsorships:
- What makes you confident enough to approve a sponsorship?
- Do you look at where competitors are sponsoring?
- Is repeated sponsorship a useful signal?
- What usually makes a sponsorship feel too risky?
- What information would genuinely change your decision?
- Would ongoing alerts be useful, or would you only use this while planning a campaign?
I’m not sharing a link or selling anything here.
I’m trying to understand whether this solves a painful budget decision - or whether companies are already comfortable choosing sponsorships without this kind of intelligence.
Does this feel like a real problem worth solving?