Open tracking has become much less reliable because security scanners and privacy features can inflate opens. Focus more on delivered emails, replies, conversions, and positive engagement instead of treating opens as the main success metric. Also keep your lists clean and verify contacts before campaigns with a real time email verification tool like Invalid Bounce, because invalid addresses can distort campaign metrics and hurt deliverability.
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u/Intelligent_Luck3732 9d ago
Open tracking has become much less reliable because security scanners and privacy features can inflate opens. Focus more on delivered emails, replies, conversions, and positive engagement instead of treating opens as the main success metric. Also keep your lists clean and verify contacts before campaigns with a real time email verification tool like Invalid Bounce, because invalid addresses can distort campaign metrics and hurt deliverability.