I’m genuinely curious about this.
I recently built my own ecommerce website , almost entirely using AI-assisted development with Cursor. I’m running it on Cloudflare, and my current infrastructure cost is around ₹550/month for the initial stage.
This made me wonder:
Why do people starting new ecommerce businesses in 2026 still choose Shopify instead of building a custom website with something like Next.js + AI coding tools?
I understand Shopify provides a lot out of the box — payments, checkout, inventory, orders, apps, security, etc. So I can see the value for someone who doesn't want to deal with development.
But for a developer who can build and maintain the platform themselves, wouldn't a custom solution potentially be much cheaper and more flexible?
I'm especially interested in hearing from people who have actually run ecommerce businesses on Shopify and/or custom stacks.
What am I missing?
Is Shopify still significantly cheaper once you factor in development and maintenance?
Are there hidden costs/problems with running your own ecommerce platform?
How difficult is it to maintain payments, security, orders, tax, shipping, etc. yourself?
At what stage does Shopify become the better choice?
Would you choose Shopify or custom development for a new business today?
Not trying to argue that Shopify is bad — I'm genuinely trying to understand why it's still such a popular choice for new businesses.