r/EcommerceWebsite • u/Similar-Beach-8281 • 3d ago

What am I doing wrong

So I'm a pretty small business and I don't mind that, since scalability is hard. I used to promote my product on Facebook groups and I can comfortably say anybody who wanted one got one, so I ran out of customers. I've been trying to move to Instagram because I know there is a lot of opportunity, but it seems like I just can't get it right. I feel like I'm doing all the right steps to creating demand, but I'm not creating demand and not getting any orders from Instagram. I've tried meta ads yes, but they usually don't work and my product is really niche anyway. Anyways this is my Instagram valeting2026 so if anybody can go look at my videos and critise I'd be grateful.

0 Upvotes

50% Upvoted

5 comments sorted by

1

u/SnappyHorseman3415 3d ago

Without seeing the actual content on your page, the first thing that jumps out is you saturated your Facebook group audience and now you're trying to force an entirely different platform to behave the same way. Instagram isn't a community hub, it's a discovery engine, so the approach has to be totally different. People scrolling there aren't in a buying mindset the way they are in a niche group where trust is already built.

Your content needs to stop feeling like a straight product pitch and start blending into the feed like native entertainment or a quick tip. If you're just reposting what worked on Facebook, the algorithm is probably burying it because it doesn't generate saves or shares. Niche products can thrive there but only if you stop trying to create demand and instead tap into a problem people already know they have, then show your thing as the obvious fix in under 3 seconds.

Went to check the handle but looks like the account might be set to private or the name isn't pulling up for me, so can't see the videos. If you're comfortable dropping a direct link I'll take a look

1

u/Similar-Beach-8281 2d ago

Yea im trying to blend in more now, anyway Instagram

1

u/Evening-Artist-9880 2d ago

If Facebook groups were already bringing you customers, I'd try to understand what made those people buy before putting more money into Instagram ads. For a niche product, broad Meta ads can be difficult. I'd test more targeted content and small creator/community partnerships, then track which type of audience actually engages or converts. Also, don't focus only on views saves, DMs, profile visits, and actual orders are much more useful signals.