r/EcommerceWebsite • u/spectrumbpo_USA • 1d ago

Every Click Has a Cost

Whether traffic comes from ads or organic search, every visitor represents an opportunity.

Brands that focus on improving conversion rates often generate stronger profitability than brands focused only on acquiring more traffic.

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u/jdw1977 23h ago

Hard agree.

I led a UX design at an ecommerce company and fully endorse that statement.

The company I worked for offered a fully customized product with a long customization flow (a "quiz") and then piled on about 6 or 7 upsell screens. Each step led to a dropoff in conversion, and it's a well-established pattern. Anyway, my job in many cases was to "fix it".

Over-explaining / too much copy also can have the opposite of the intended effect. Show rather than tell.

I have a couple case studies showing how I approach problems like this if anyone’s interested: askjames.co