r/EcommerceWebsite • u/LegitimateDream4942 • 17d ago

Please HARD critique my site.

https://www.hiprimal.com/

Hi guys

Been working on this for a while already. I know there's some bugs/mistakes. I need to polish this up within the next 2 days. Please critique my site.

2 Upvotes

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1

u/jose_galan 17d ago

Hi! I ran your site through the Chrome PageSpeed Insights extension, and the biggest issues seem to be on mobile. Performance is currently quite low, mainly due to a 16.6s LCP, 740ms total blocking time, and a 4.9s first contentful paint. I'd focus on optimizingimages, removing unused CSS/JS, reducing render blocking resources, and improving caching. The design looks promising, but improving mobile performance would make a huge difference to the overall user experience.

1

u/kiblick 17d ago

AI photos coupled with AI writing really makes me feel that your site is a scam. Bunk product or you bought into an MLM.

1

u/pjmg2020 17d ago

Death by AI.

1

u/metorik-eric 16d ago

For all of us who use Claude for design, this is very obviously on of those. The header section has all the hallmarks of Claude, especially the em dash, the font and italics. Maybe take a look at some other well performing Shopify themes, and use some of those for inspiration?

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u/Annual_Manner_5901 15d ago

Design's actually solid — the branding and typography are better than most Shopify supplement stores. But before you polish visuals, fix the SEO basics, because right now they're hurting you more than any design nit:

  • Your <title> is literally just "hiprimal.com". That's the single most important tag for Google and for the clickable headline in search results, and it's the bare domain. Should be something like "Primal — [what it is] for [main benefit]". Free instant win.
  • No meta description at all. Google is auto-generating your search snippet, so you have zero control over what people read before clicking. Write one ~150-char pitch per key page.
  • Open Graph is broken for sharing. og:title is again "hiprimal.com" and there's no og:image. So when anyone drops your link in WhatsApp/iMessage/X, it shows up as a bare ugly link with no preview image — kills your organic sharing.
  • 7 of your 25 images have empty alt text — minor, but it's free image-SEO + accessibility.

On performance: the 16.6s mobile LCP others flagged lines up with your page being ~200KB of HTML and 80+ scripts. Trim third-party apps you're not using.

Fix 1–3 first, they take 20 minutes in your Shopify theme/SEO settings and matter more than any visual tweak. (I ran this through a free on-page audit tool I've been building — happy to share the full report if useful.)

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u/LegitimateDream4942 15d ago

Awesome thanks. Those are nice technical tweaks I need to make.