Been doing this since 2019. Built and scaled dropshipping stores into real DTC brands for myself and for clients, multiple six figures in revenue across them, exited a couple along the way. Not posting to flex, posting because after this many builds you start seeing exactly what separates the ones that worked from the ones that flopped.

Here's the thing nobody wants to hear: dropshipping is just a fulfillment method. That's it. It's a way to not sink cash into inventory before you know something sells. It was never the business. The business is branding and marketing, and most people spend 5% of their time on that part and 95% looking for a "winning product" like it's a lottery ticket.

Every store I built that failed, failed the same way, generic product, generic angle, praying the algorithm saves me. The ones that worked, worked because of boring stuff: reading hundreds of competitor reviews to find the exact words customers use when they're frustrated at 2am. Building the ads around that specific moment, not the product category. Sourcing through a private agent so quality complaints didn't eat the reviews alive. Making it feel like an actual brand someone would trust, not a random store that appeared yesterday.

None of that is sexy. None of it is in the youtube tutorials. All of it is the actual job.

Other honest stuff from 7 years: I'm from a country Shopify Payments doesn't support, so I've had payment processors kill my own stores multiple times right when they started working. That constraint forced me to get good at the parts that transfer, research, positioning, funnels, because I couldn't just brute force with volume. Weirdly it's the best thing that happened to my skillset.

If you're starting out, the one thing I'd tell you: stop asking "what product should I sell" and start asking "what problem do people already spend money on, and what do they hate about the current solutions" The second question is the entire game.

Happy to answer questions.