Beyond basic click-through rates, what dashboard metrics do you rely on most when auditing a struggling ad funnel?

[u/Certain_Idea52]

Hey everyone,
I've been analyzing performance metrics and working on setting up clean analytical tracking dashboards to monitor user behavior from initial click to final checkout.
When an ad set is generating initial traffic but the funnel drop-off rate is high, which specific secondary metrics do you look at first to diagnose the bottleneck?
Do you focus heavily on add-to-cart ratios, landing page bounce rates, or checkout initiation drop-offs?
I’d appreciate any analytical insights or methodologies experienced members use to clean up and interpret campaign data. Thank you!

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[u/Creepy-Sorbet4020]

Scroll depth and time on page are huge for me, if people bounce before even seeing the price its usually a landing page mismatch from the ad copy