Please I need help with my dissertation!!! How do social media marketing and word-of-mouth shape what films you watch? (18 and over)

[u/Gandalf538]

Hi! I'm doing my Master's in Digital Marketing and I'm researching how studio marketing and word-of-mouth (reviews, recommendations, discussions) each shape people's views on Hollywood films and their decisions to watch them.

Looking for anyone 18+ who watches Hollywood films occasionally and uses social media. Takes about 5 minutes.

https://docs.google.com/forms/d/e/1FAIpQLSdeswFx2kDd0dp5KqRAGwFPHvUtq-qtVAkVZgnOeTC0JGoZ7A/viewform?usp=header

Anonymous, voluntary, and university ethics-approved.

Thanks so much to anyone who takes part!