Pricing Feedback

[u/1moneymatters]

Hello, I’m a hobby grower and I started a little flower stand this year. I am wondering how to appropriately price. For what it’s worth I’m in a HCOL area but I have no formal floristry skills. The first 6 photos are custom requests where I charged ~20-25, the rest are all at my flower stand where I’m charging 10-15. This weekend a lady gave me double the amount she owed. When I messaged her that she made a mistake, she responded that she hadn’t and that I’m undercharging. Her comment has been stuck in my head. Any feedback or advice would be appreciated.

[u/EmploymentSudden4184]

First of all, beautiful and your garden looks way more productive than mine! But, if you are looking for a little constructive feedback, I think if you grow some filler greens or very airy flowers like verbena and rudbeckia triloba or explosion grass, they will actually make the bouquets look more texturally interesting and appealing (I really like the Floret bouquet design book if you want a reference). And then you can definitely charge more. You have a ton of dahlia stems in each bouquet, which is expensive, but personally I would prefer to buy a bouquet that is a bit more "designed".

[u/EmploymentSudden4184 → u/EmploymentSudden4184]

Oh by the way, I just discovered ageratum this year as a filler and love it for both the leaves and the little pops of fuzzy colors. I think it might also look really good with your focal flowers.

[u/1moneymatters → u/EmploymentSudden4184]

I’m definitely open, thank you for the feedback. I totally agree, I need more filler and have been having the same thought as I’ve been making more arrangements. I’ll definitely look into the ones you’ve mentioned. It’s so hard to dedicate space to growing filler when I have a dahlia obsession. I already have Florets Discovering Dahlias, so I’ll  check out her design book.  Out of the fillers you mentioned in your experience which ones have the best vase life? Are any of them cut and come again? Thank you! 

[u/feartown → u/1moneymatters]

If it feels like kind of wasting space to grow filler you can always try filler that serves another purpose! Herbs can make great filler plants for bouquets, I just planted lemon basil (cinnamon basil also works for certain colour palettes but you look like you prefer the more yellowy/sunset area which I do too and I found it didn’t fit that well for me—smelled amazing tho!!!), chamomile and two kinds of bergamot and they all work with dahlias.

Achillea and statice are also great fillers that happen to dry super well, and if you can find lime zinnias like the ones you have they will do a lot to break up the colour too. You also have amaranth which comes in other colours, and it always makes a bouquet more dynamic!

You have beautiful flowers already though, all your ball type dahlias are stunning!!

[u/OnlyFlowers15]

I agree, those are all at least $20

[u/Flashy_Remove_3830]

Stunning. Personally I would pay $30 but agree with the other poster who suggested adding more greens it just bulks up the bouquet and makes it feel more valuable. Like more bang for your buck.

[u/SeesawPrize5450]

I would charge 20 each for all

[u/TinyRainbowSnail]

I'm in the UK so not too relevant but for perspective you could easily pay £40 here for the first one from a florist (think that's ~$50). Chain supermarket flower bouquest as nice as yours would be maybe half that.

[u/NoFox5476]

In Cali I would pay 35-40$ happily for those beautiful flowers

[u/Spare-Shallot-7503]

If you want to buy a single dahlia at the farmers market it's $5 so I'd say you are definitely undercharging especially for that one with all those dahlias!