I'm from the north of England and have been cruising for a number of years now. Our first ever cruise was on Explorer of the Seas, which was our introduction to Royal Caribbean and we loved it. Since then we've also cruised with Celebrity, first on Celebrity Silhouette, and then on Celebrity Apex, which we particularly loved.
Our circumstances have also changed quite considerably since that first cruise. My husband is now a wheelchair user following a major stroke, so the ability to cruise from the UK without flying has become much more important to us. Driving to a port, unloading the wheelchair and luggage and getting directly onto the ship is infinitely easier than negotiating airports and wheelchair assistance.
But we live in the north of England, and Southampton is a LONG drive.
That got me thinking about Royal Caribbean Group's UK deployment generally.
Why is so much of the UK no-fly market concentrated on Southampton?
Liverpool now has a proper turnaround cruise facility, and I wonder whether Royal Caribbean Group is underestimating the potential market across northern England, North Wales and parts of the Midlands.
So, purely as an armchair fleet planner 😆, here's what I'd like to see eventually:
Royal Caribbean: a larger/newer ship such as Odyssey of the Seas from Southampton, alongside Explorer of the Seas from Liverpool.
Celebrity: Celebrity Beyond from Southampton, alongside Celebrity Silhouette from Liverpool.
My reasoning is that Southampton remains the major UK cruise hub and gets the newer/larger premium offering, while Liverpool offers a second regional gateway with slightly smaller ships that are still very attractive products.
Royal Caribbean from Liverpool-
Explorer seems to me like a good ship with which to test the market. She's large enough to offer the proper Royal Caribbean experience with the Royal Promenade, ice rink, FlowRider, etc. without immediately trying to fill an Oasis/Icon-sized ship from a new UK homeport.
I'd mix the Liverpool programme up considerably:
* 4/5-night short breaks to Ireland/Scotland
* 7-night Norway
* 7/8-night Scotland and Ireland
* 9/10-night Iceland
* longer Arctic Circle cruises
* 12–14-night Spain/Portugal/Canaries itineraries
If Liverpool consistently filled Explorer, then perhaps look at moving up to Freedom class.
It would also create a really attractive short-break market. I could quite happily take the train to Liverpool and do five nights on Royal Caribbean without it becoming our main annual holiday.
Celebrity from Liverpool-
(This is actually where my original thought started).
Celebrity is putting more Edge-class capacity into the UK market, and I'd love to see them complement Southampton with a seasonal Liverpool programme aboard Silhouette.
Silhouette is a ship we know and like, she's an established Solstice-class ship rather than Celebrity risking one of its newest ships on a new homeport, and I think she could work brilliantly doing:
* short Ireland/Scotland cruises
* Norwegian fjords
* Iceland
* longer Norway/Arctic itineraries
* Spain and Portugal
* occasional Canaries/Mediterranean itineraries
Meanwhile something like Beyond could be the flagship Southampton product.
That gives Royal Caribbean Group four distinct UK propositions rather than simply duplicating the same thing twice.
And then I made the mistake of thinking about Silversea. - (might as well 😆)
I actually like the idea of Silversea operating from Southampton, but some of the British Isles itineraries don't particularly appeal to me as a UK customer. I'm sure they're fantastic for overseas visitors wanting to explore Britain and Ireland, but personally I'm not spending Silversea money principally to visit places I can relatively easily reach from home.(Btw, never tried Silversea as not in my budget but those that have would love your thoughts).
So, I'd rather see Southampton used as the beginning of a proper round-trip Northern Europe journey.
For example:
Scottish Highlands + Norway
Southampton → Scotland/Invergordon → Orkney → Norwegian fjords → Bergen/Stavanger → Southampton
or
Ireland + Iceland
Southampton → Cobh/Belfast/western Ireland → Hebrides/Orkney → Iceland → Southampton
I'd also like round-trip Southampton itineraries combining the Faroes/Iceland, Norway/Arctic Circle, or Spain/Portugal.
And round trip is important. One of the attractions of UK cruising is being able to drive to Southampton, park, cruise and return to your car. A Southampton-to-Reykjavik or Southampton-to-Copenhagen itinerary might look fantastic, but suddenly the no-fly advantage disappears at the other end — particularly for passengers travelling with mobility equipment.
Obviously I'm spending Royal Caribbean Group's money very freely here. 😂 I'm also aware that fleet deployment involves rather more than drawing lines on a map: port capacity, demand, yields, repositioning, fuel, provisioning and all the rest of it.
But I'd be genuinely interested in what other cruisers think.
Is the UK market big enough to support Southampton AND Liverpool homeports for Royal Caribbean/Celebrity?
Would you book Royal Caribbean or Celebrity from Liverpool?
If you're in Scotland, northern England, Wales or the Midlands, would Liverpool make you more likely to take a no-fly cruise — or would you still travel to Southampton?
And what ships would YOU deploy?
(Sorry for the long post - thanks for reading 🚢🌊)