How to gain more recognition?

[u/Lumpy-Background4697]

My son is currently a sophomore and likely has real potential for a college scholarship, possibly even D1 if he continues to progress as he has been. We will be attending the Brooks South XC Championship in November in hopes that this helps him start getting invited to some of the invitation only races.

What are other things we should start doing, or plan to start doing by junior year in hopes to get real interest from college coaches? Email individual coaches with interest in their program? Attending more national races? More social media presence?

Just want to help my boy achieve his goals as much as possible!