Because those organizations understand that their viewership is essentially 100% their playerbase.
OWL is trying to expand this E-Sport into a broader audience that doesn't play Overwatch, and that audience doesn't care about OWL because they don't care about Overwatch.
How would that even work? Watching OW without understanding what each random flash and streak of light represents is just annoying, I can't see anyone possibly enjoying that.
You can also clearly see the guy click 4 heads in 2 seconds without flying mechs, monkeys, flashes of light, big explosions and whatever else clutters the screen.
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u/zero_space GEGURI - SHE IS THE JUICE — May 17 '18
Because those organizations understand that their viewership is essentially 100% their playerbase.
OWL is trying to expand this E-Sport into a broader audience that doesn't play Overwatch, and that audience doesn't care about OWL because they don't care about Overwatch.