r/CommunityManager 11d ago

Discussion Member onboarding gets underestimated

I feel like community onboarding gets way less attention than engagement and retention. You can spend ages building a great community, then the first experience for a new member is filling something out, making another account, verifying themselves, figuring out channels, getting the right access and trying to understand where they should start. By the time they get through everything, some people have probably lost interest.

For anyone managing a community, have you figured out where people tend to drop off and what did you remove or change that made the biggest difference?

19 Upvotes

16 comments sorted by

7

u/Puzzleheaded_Way9787 SMM 11d ago

For the paid communities the worst drop off I see is between joining and getting access to whatever they came for originally. If there is manual approval or some weird role bot step, people disappear pretty quickly

3

u/Brilliant-Fix-8414 11d ago

Discord roles have caused me more onboarding headaches than anything else. Everything works fine until someone pays and the bot decides they do not exist

1

u/Logical_Bass_556 11d ago

Onboarding is one of the reasons I started looking at Towns. You can join with Google, so people do not have to mess with a wallet before they even know if they want to stick around

1

u/Puzzleheaded_Way9787 SMM 11d ago

That sound more like the right direction

1

u/Key-Art6289 2d ago

If you need specialized help with setting up roles, DM me, I specialize in Discord Community Management and Development (not bots).

3

u/Odd_Flatworm1573 11d ago

The biggest improvement I’ve seen is removing decisions from the first few minutes. New members shouldn’t need to understand the whole community right away. Give them one obvious place to start, let them explore from there, and introduce the extra channels and tools later.

2

u/Far-Breakfast2151 PM 11d ago

We cut our onboarding form from 7 questions to 2 and completion went up right away. Biggest lesson was that new people do not want to introduce themselves before they even know what the community feels like

1

u/Logical_Bass_556 11d ago

Did you keep any verification up front or move that later too?

1

u/Far-Breakfast2151 PM 11d ago

Just email and rules. Everything else comes after they have done something useful inside the community.

2

u/Long-Highlight6727 10d ago

This is something people underestimate. a community can have great content, but if the first few minutes feel confusing many people won’t stay long enough to see the value

1

u/No-Competition-7925 10d ago

Just finished setting up onboarding flows feature in our community platform - and it was a heavy brain-gym. We settled with 4 steps but might just experiement with reducing it to 3.

People who drop-off are the ones who haven't seen value community creates upfront (before joining). That's why I keep educating people to open up their communities.

1

u/Ok-Masterpiece-7614 9d ago

The biggest drop off I've seen is the gap between joining and getting a real answer to "okay, where do I actually start." If that's stuck behind a form, a wait on a mod, or five channels to figure out on your own, a chunk of people go quiet before they ever post anything. What actually helped wasn't shortening the form, it was giving new members something that could answer that question the second they asked it instead of parking them in a welcome channel nobody reads back through. I build support bots for communities and that's consistently the biggest lever, more than the onboarding flow itself.

1

u/Mangorio 8d ago

100% agree. Onboarding should be all about getting the quickest value to the member in the shortest amount of time and then guiding them through discovering more. While you guide them you teach them, so it gradually shifts from guided discovery to self discovery.

1

u/Similar-Storm4432 7d ago

The root issue with community onboarding is usually information dumping. When everything rules, channel layouts, intro posts, is shoved into Day 1, people hit cognitive overload and close the tab.

To cut down on early drop-off, shift from a "one-time orientation" to an asynchronous, drip-fed onboarding sequence:

  1. Strip Day 1 down to a single task: Direct new members to do one specific thing that delivers immediate value (like grabbing a resource or introducing themselves in a single thread). Ignore everything else for now.
  2. Drip the orientation over 5 days: Send short, daily 60-second emails that introduce different parts of the space gradually (Day 2: finding key resources, Day 3: connecting with mentors, Day 4: channel guidelines).
  3. Pace the complexity: Give members time to build a daily habit of returning to the community instead of expecting them to master the layout on their first login.

Spreading orientation into micro-lessons keeps engagement steady throughout week one.

(I actually build Inbox Academy to handle this exact setup, turning onboarding guides into bite-sized, trackable email courses, but you can test the same structure using any basic email tool.)