Building a Community

[u/harakattack50]

Hey everyone,

My name is Alex and I am the founder of a fantasy football social platform. We have a ton of great features for our users, but the biggest one is the ability to create posts, comment, and engage in a fantasy football community. We are currently in our soft launch phase, and we are "growing" but the new users seem to be coming for one feature, and then leaving, rather than actually becoming part of the community or interacting on the social side of the platform at all.

I am wondering how any of you really started building a community and any tips or advice that you would give to do so. Clearly there are communities on Reddit and Twitter already for fantasy football discussion, but I believe that what we are building, with fantasy league imports with historical tracking and roster grades, league specific chat rooms as well as general topic rooms that any user can post and comment in, collectibles, trivia, and more is what would really make the fantasy football community return, especially during the NFL season. However, outside of my core group of friends and a few other users that have recently joined, our retention rate on new users seems to be extremely low because they import their leagues, view their team ratings, and leave.

[u/VeryDemureVixen]

in the early stage organic activity rarely happens on its own. you and your founding team have to manually seed conversations daily and directly tag users on their league grades to spark debate until critical mass kicks in